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Press release content from BusinessWire. The AP news staff was not involved in its creation.

“2018 Global State of Enterprise Analytics” Report Reveals Top Priorities, Benefits & Challenges of Analytics Initiatives

August 8, 2018 GMT

TYSONS CORNER, Va.--(BUSINESS WIRE)--Aug 8, 2018--MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of enterprise analytics and mobility software, today released the results of its “2018 Global State of Enterprise Analytics” report. MicroStrategy surveyed 500 enterprise analytics and business intelligence professionals from around the world on the state of their organizations’ analytics initiatives. 90% of respondents reported that data and analytics are either very important or somewhat important to their organizations’ digital transformation efforts, and that their investments in data and analytics this year and in the next five years are accelerating.


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“2018 Global State of Enterprise Analytics” infographic (Graphic: Business Wire)

The data shows that while many analytics and business intelligence professionals are confident about their organizations’ analytics proficiency in 2018, they still face common challenges that hinder their ability to become an Intelligent Enterprise™. MicroStrategy also found that the top uses for data and analytics are to drive process, cost efficiency, strategy and change, and that when selecting an enterprise analytics solution, security stands out as a top concern for decision makers across the board. Download the inaugural “2018 Global State of Enterprise Analytics” report and register for the on-demand webcast today.


Top findings in the report include:

“As the survey indicates, advances in analytics and business intelligence are being made rapidly now, with greater advances in the last two years than in the last decade,” said Marge Breya, Senior Executive Vice President & Chief Marketing Officer, MicroStrategy Incorporated. “Our discussions are now with departmental business teams, not just CIOs, and those discussions center on driving initiatives that infuse intelligence into their processes, applications and devices. With an analytics strategy and advanced technology platform, data-driven organizations are realizing competitive advantages such as faster and more effective decision making and better financial performance.”

“The report’s findings resonate with our customers and explain the race organizations are in to get data and analytics into the hands of every decision maker across the enterprise,” said Steve Holdridge, Senior Executive Vice President, Worldwide Services, MicroStrategy Incorporated. “In our opinion, winning the race requires complementing world-leading technology with exceptional technique. To help with this endeavor, we offer regular Intelligent Enterprise assessments that establish benchmarks and plot a course forward for businesses to become more data-driven, smarter and successful.”

MicroStrategy conducted the online survey in April 2018 using the services of global research consultancy Hall & Partners. MicroStrategy received responses from 500 enterprise analytics and business intelligence professionals equally distributed across Brazil, Germany, Japan, the United Kingdom and the United States. Participants represented organizations with 250 to 20,000 employees worldwide. The survey did not knowingly poll customers of MicroStrategy or any other analytics solution vendor. Download the inaugural “2018 Global State of Enterprise Analytics” report and request your Intelligent Enterprise assessment from MicroStrategy today.

About MicroStrategy Incorporated

MicroStrategy (Nasdaq: MSTR) is a worldwide leader in enterprise analytics and mobility software. A pioneer in the BI and analytics space, MicroStrategy delivers innovative software that empowers people to make better decisions and transform the way they do business. We provide our enterprise customers with world-class software and expert services so they can deploy unique intelligence applications. To learn more, visit MicroStrategy online, and follow us on LinkedIn, Twitter and Facebook.

MicroStrategy and Intelligent Enterprise are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


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CONTACT: MicroStrategy Incorporated

Claudia Cahill, 703-270-2207




SOURCE: MicroStrategy Incorporated

Copyright Business Wire 2018.

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