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HyperX Signs Pittsburgh Steelers’ JuJu Smith-Schuster as Ambassador

June 25, 2018 GMT
HyperX Signs NFL's Pittsburgh Steelers JuJu Smith-Schuster as Ambassador for HyperX Gaming Headsets. (Photo: Business Wire)
HyperX Signs NFL's Pittsburgh Steelers JuJu Smith-Schuster as Ambassador for HyperX Gaming Headsets. (Photo: Business Wire)

FOUNTAIN VALLEY, Calif.--(BUSINESS WIRE)--Jun 25, 2018--HyperX, the gaming division of Kingston Technology Company, Inc., today announced that Pittsburgh Steelers wide receiver and dedicated gamer JuJu Smith-Schuster will join HyperX as a brand ambassador for the gaming industry’s most popular headsets. Smith-Schuster will exclusively use HyperX headsets during his gaming sessions for their superior audio quality and comfort.

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HyperX Signs NFL’s Pittsburgh Steelers JuJu Smith-Schuster as Ambassador for HyperX Gaming Headsets. (Photo: Business Wire)

“When I’m not training, studying, or at practice, I’m in my element playing video games; my HyperX headset offers the sound quality and comfort I need to stay focused and win,” said Smith-Schuster. “I wanted to work with HyperX because they have the best headsets, and I love how the brand is always looking for unique ways to work together with me. I’m so excited about this partnership.”

As an ambassador, Smith-Schuster will include HyperX branding on his live streams, participate in HyperX marketing campaigns and appear at HyperX fan events. Smith-Schuster recently gained notoriety in the gaming world when he and other notable gamers, including Ninja, Drake and Travis Scott, shattered Twitch viewing records together.

“HyperX is expanding into the console gaming market and is very happy to have JuJu Smith-Schuster join our brand ambassador team,” said Dustin Illingworth, influencer manager, HyperX. “His love for gaming is displayed all over his social media, YouTube, and even on the football field. JuJu has brought more sports fans to gaming.”

HyperX is an avid supporter of esports and the gaming community – developing products designed specifically for gamers. HyperX recently expanded its award-winning lineup with the Cloud Flight wireless gaming headset, offering up to 30 hours 1 of battery life. The new Alloy Elite RGB mechanical gaming keyboard offers per key lighting customization, macros and up to three light profiles, all customizable through NGenuity software. The new Pulsefire Surge RGB mouse offers pro level performance with up to 16,000 DPI accuracy, featuring dynamic 360 o RGB light effects using NGenuity software. For more information on HyperX products and availability, please check www.hyperxgaming.com.

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 5 million headsets worldwide.

Join the global #HyperXFamily at facebook.com/hyperxcommunity, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

Website: http://www.hyperxgaming.com/ Twitter: https://twitter.com/HyperX Facebook: https://www.facebook.com/hyperxcommunity

Editor’s Note: For additional information or executive interviews, please contact Mark Tekunoff, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-2791(Voice). Press images can be found in Kingston’s press room here.

Kingston, the Kingston logo and HyperX are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

1Tested at 50% headset volume

View source version on businesswire.com:https://www.businesswire.com/news/home/20180625005243/en/

CONTACT: HyperX

Mark Tekunoff, 714-438-2791

mark_tekunoff@hyperxgaming.com

or

Visionary Sports for JuJu Smith-Schuster

Karan Gill, 916-952-4455

gill@visionarysportsmgmt.com

or

Walt & Company for HyperX

Carla Mancebo, 408-369-7200 x1049

cmancebo@walt.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA CALIFORNIA

INDUSTRY KEYWORD: WOMEN FOOTBALL ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY CONSUMER ELECTRONICS HARDWARE SOFTWARE AUDIO/VIDEO CELEBRITY GENERAL SPORTS TEENS RETAIL COMMUNICATIONS MARKETING OTHER RETAIL CONSUMER SPORTS MEN

SOURCE: HyperX

Copyright Business Wire 2018.

PUB: 06/25/2018 06:15 AM/DISC: 06/25/2018 06:15 AM

http://www.businesswire.com/news/home/20180625005243/en