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Balmain Announces New Couturier

July 26, 1990

PARIS (AP) _ The house of Balmain announced Wednesday that the designer to replace Erik Mortensen as creator of haute couture would be Herve Pierre, 24, who has worked there since 1988.

Danish-born Mortensen resigned Tuesday, having worked at Balmain for 40 years, the last seven as head designer since Pierre Balmain’s death in 1983.

This shake-up followed last winter’s management takeover of Balmain by financier Alain Chevalier, who acknowledged Mortensen’s talents by stating ″the house would like to pay their respects to a talented designer who has upheld its prestige for over 40 years.″ Mortensen twice won the prestigious ″Golden Thimble″ award for Balmain.

Last spring Chevalier appointed a young Scotsman, Alistair Blair, to take over the ready-to-wear creation.

Patrick Aubert will continue as menswear designer, a post he has occupied since 1985.

A native of Sancerre near the Loire Valley, Aubert studied art in Montargis, near Sancerre, and at the Sorbonne in Paris. He won the ″Christian Dior 1st prize″ in 1987 for the 40th anniversary of the house of Dior.

He then studied fashion design for a year at the Chambre Syndicale school in Paris, before joining Balmain as Mortensen’s assistant.

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