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Consumers are Confused by 5G, Finds Strategy Analytics

November 26, 2019 GMT
Consumers are Confused by 5G, Finds Strategy Analytics
Consumers are Confused by 5G, Finds Strategy Analytics

BOSTON--(BUSINESS WIRE)--Nov 26, 2019--

Awareness of 5G is relatively high in the US market but significant confusion exists. Overcoming the confusion among flagship buyers that believe they already have 5G is an industry created problem that needs to be addressed.A new report from the User Experience Strategies group at Strategy Analytics has assessed consumer awareness, expectations, and potential adoption of 5G and found that smartphone price was overwhelmingly the biggest factor fornotbuying 5G.

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5G Consumer Awareness (Graphic: Business Wire)

Surveying consumers in the US via web-survey, key report findings include:

Christopher Dodge, Associate Director, UXS and report author commented, Outside of Apple and Samsung, the battle for 5G will largely be in the mid-tier - smartphones with a retail price of $600 and below. A wave of new entrants for 5G from China, as well as new Nokia devices, could be also be damaging to brands such as LG and Motorola, who are most at risk given their low repeat purchase intentions in the 5G era.”

Added Paul Brown, Director, UXIP, “But one of the biggest challenges to overcome is ensuring consumers know what they already have – and how they will benefit from 5G in the future. Reliable connectivity and guaranteed quality are key drivers, but consumers are not prepared to pay over the odds for this technology. OEM’s must find a way to drive adoption through a demonstration of need, and by virtue of this need, fixing consumer pain-points . Brand and WOW factors alone will only go so far.”

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About User Experience Strategies (UXS)

Analyzing UX innovation opportunities in wireless, smart home, and other emerging technologies, UXS forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Focusing on user behaviors, motivations and interests across multiple consumer verticals, UXIP helps clients meet consumer needs, develop usable solutions and deliver compelling user experiences through both syndicated and proprietary research capabilities. With our extensive expertise in large-scale survey work, in-depth interviews, focus groups and observational sessions, UXIP’s research methodologies allow strategic user-centric analysis on the potential for new technologies. Providing actionable insight, go-to-market strategies and business recommendations, UXIP is a leading supplier of consumer knowledge to the technology industry. Click here for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191126005583/en/

CONTACT: US Contact: Paul Brown, +1 617 614 0723,pbrown@strategyanalytics.com

European Contact: Diane O’Neill, +44(0) 1908 423 669,doneill@strategyanalytics.com

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: NETWORKS CONSUMER ELECTRONICS MOBILE/WIRELESS TECHNOLOGY TELECOMMUNICATIONS

SOURCE: Strategy Analytics, Inc.

Copyright Business Wire 2019.

PUB: 11/26/2019 10:13 AM/DISC: 11/26/2019 10:13 AM

http://www.businesswire.com/news/home/20191126005583/en