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Whitebridge Pet Brands Acquires Cardinal Laboratories (Cardinal Pet Care)

January 29, 2020 GMT

ST. LOUIS--(BUSINESS WIRE)--Jan 29, 2020--

Whitebridge Pet Brands, LLC, a leader in natural and minimally processed pet foods, treats and complements, announced today it has completed the acquisition of Cardinal Laboratories, Inc. (Cardinal Pet Care), makers of Pet Botanics®, Crazy Dog®, Full Life for Pets®, Remedy+Recovery®, Gold Medal® Pets and Only Healthy Source™.

Cardinal Pet Care was founded in 1948. Pet industry pioneer, Tony de Vos acquired an interest in 1972 and has led the business as President since 1982. Tony’s knowledge of the industry, passion for pets and entrepreneurial spirit has led Cardinal to become a successful and well-respected family of brands, now distributed throughout North America and around the globe. The brands’ devotion to Pets, People and the Planet and Tony’s dedication to protecting the environment inspired him to become a founding member of the Pet Sustainability Coalition, of which he remains a prominent leader.

Whitebridge Pet Brands, led by CEO Olivier Amice, was founded in January 2015 with the merger of Cloud Star®, a leading pet treat manufacturer, and Petropics, maker of Tiki Cat® and Tiki Dog™. In April 2017, Whitebridge Pet brands acquired Dogswell, a leading brand of functional jerky for dogs.

“At Whitebridge Pet Brands, our team shares a passion for pets and the belief that natural and minimally processed nutrition positively impacts the health and happiness of dogs and cats. We are very excited that the Cardinal Pet Care family of brands, including Pet Botanics® and Crazy Dog®, will be joining Whitebridge Pet Brands’ portfolio, as their combined strength in the training treats category is complementary to our commitment to happy pets in loving homes,” says Amice. “This fourth acquisition gives Whitebridge Pet Brands the ability to leverage our combined structure to provide better service for our customers and to accelerate our overall growth,” he adds.

Whitebridge Pet Brands is headquartered in St. Louis, Missouri. Cardinal Pet Care’s office is in Azusa, California. Customers and consumers can be assured minimal disruption as the businesses are integrated.

About Whitebridge Pet Brands

Whitebridge Pet Brands is an innovative and growing, channel-diversified food company offering a range of minimally processed, natural and wholesome dog and cat foods and treats. Whitebridge Pet Brands was founded in January 2015 and their portfolio includes Tiki Cat ® Tiki Dog ™ Petite Cuisine ®, Cloud Star ®, Buddy Biscuits, Wag More Bark Less ® and the recently acquired Dogswell ® brand. Whitebridge Pet Brands, LLC is a portfolio company of Frontenac Company. www.whitebridgepetbrands.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20200129005669/en/

Ann Hudson, Vice President of Marketing, 800-361-9079,ann.hudson@whitebridgepet.com



SOURCE: Whitebridge Pet Brands, LLC

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PUB: 01/29/2020 01:25 PM/DISC: 01/29/2020 01:25 PM