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Paulette Jordan stops in Pocatello as part of statewide campaign strategy

August 2, 2018 GMT

Paulette Jordan addressed a crowd at the College Market coffee shop in Pocatello on Monday evening as a part of what she called her “Southeastern Idaho summer tour.”

Jordan said she plans to travel all across the state as part of her gubernatorial campaign.

“It’s going to be us reaching out to the broader base of our community,” Jordan said. “We are talking to Republicans. We’re talking to independents and Libertarians. And in the same way, we are reaching out to every single community.”

Since winning the Democratic primary, Jordan has been attempting to appeal to as many voters as possible, touting herself as a “progressive conservative.”


“Yes, you’re looking at a gun owner,” Jordan said to the crowd during her opening remarks. “I am not your typical progressive. I am a progressive conservative who defends your rights to individualism and supports and protects every single Idahoan.”

Jordan also reinforced her unique position as a candidate with a history in Idaho far longer than most because of her native ancestry.

“I am the one only Idahoan candidate that has been deeply rooted in this land for thousands of years,” Jordan said. “I fight for this land. I fight for the people. And I think that’s why people are excited.”

And Jordan’s campaign is generating excitement. Around 100 people crowded into College Market, braving the stuffy heat to listen to Jordan speak. Attendees ranged from elders to toddlers, and Jordan said she has spoken with supporters from all walks of life.

“I love to see our elderly who have been very excited and enthusiastic about this race,” she said. “I’ve had some say, ‘I’ve never voted since Nixon.’ And they’ve seen something in me that inspired them the same way that would turn them out in a presidential cycle. It’s really good to see and hear these people in action.”

But Jordan still has ground to gain if she hopes to defeat Lt. Gov. Brad Little, the GOP nominee for Idaho governor who has been active in Idaho politics for nearly two decades.

For his part, Little said he plans to approach the months leading up to the general election in much the same way he approached the primaries.

“We go all over the state and meet with anybody anywhere and just work like heck to get elected,” Little said in a recent phone interview with the Journal.

He added that he believes his political history throughout the state will be beneficial to him on the campaign trail, as he has already left an impression in nearly every corner of Idaho.


“I’ve been going all over Idaho all my life in whatever leadership role I was in,” Little said. “I’ve been to Capital for a Day and these little towns all over Idaho for nine years, and I have no intention of stopping whether I’m campaigning or whether I’m fortunate enough to be the candidate.”

However, while Little is the face Idahoans know, Jordan sells herself as the fresh start, repeatedly referring to her campaign as a grassroots movement.

“(People) now have a candidate who definitely has a strong record showing that I fully defend the public and defend every single Idahoan for the greater good,” Jordan said. “This is the kind of candidate that no one has seen for a long time.”

But Little said he plans to bring change where it is needed in the state.

“Things change,” Little said. “And that’s why you need to go out and have that dialogue with folks.”

Little said he has seen many rural areas of the state experience issues with infrastructure, workforce and broadband incorporation.

“These are all things that I hear from rural Idaho that would help them,” he said. “A lot of times you go out and just listen to see how things are. But there’s still pockets of communities around the state that are really challenged.”