Highway 33 up for state honor

September 19, 2017 GMT

Tourism leaders encourage fall foliage fans to take a drive on Highway 33 this month, and see how it stacks up against other picturesque road trips in the state.

As autumn colors begin to dot the state, Travel Wisconsin is asking motorists to pick the best fall drive. Highway 33 from Baraboo to La Crosse is one of 10 candidates being voted on through Oct. 2 in the Ultimate Fall Drive Showdown.

“Baraboo being the beginning of this route is significant, as our community marks the start of Driftless Area, the geological region that provides us all with the natural beauty that we are lucky to have in our back yards,” said Bobbie Boettcher, executive director of the Baraboo Area Chamber of Commerce.

Highway 33 is one of Wisconsin’s “coast to coast” routes, stretching from Lake Michigan to the Mississippi River as it runs 200 miles from Port Washington to La Crosse. The section of Highway 33 highlighted in the Fall Drive Showdown has remained essentially unchanged since 1934. It begins in the Baraboo bluffs and ends at the home of the “World’s Largest Six Pack” in La Crosse. Along the way it passes through Reedsburg, LaValle and Hillsboro.

“Highway 33 is without a doubt one of the most beautiful drives in Wisconsin, and is particularly show-stopping when the fall colors are at their peak,” said Kristine Koenecke, executive director of the Reedsburg Area Chamber of Commerce. “One of the nicest parts of the drive are the wonderful communities that can be found along the way.”

Also competing in the Ultimate Fall Drive Showdown are:

• Wisconsin Lake Superior Byway

• Door County Coastal Byway

• Nicolet-Wolf River Scenic Byway

• Chippewa County Ice Age Drive

• Rustic Road 62 featuring Timm’s Hill in Price County

• Wisconsin Great River Road National Scenic Byway

• Kettle Moraine Scenic Drive

• Cranberry Highway Wisconsin Rapids Area

• Rustic Road 29 featuring Snake Road in Lake Geneva

Koenecke said driving on 33 gives families opportunities to make memories in communities along the way.

“Each one has its own special charm, but they give travelers a chance to get out of the car and have a great meal, shop in unique family-owned specialty stores or even just take a quick hike to a gorgeous overlook where the view is amazing,” she said.

Boettcher said Highway 33’s wonderful rolling hills and gorgeous fall colors are worthy of support. “I hope that you can make the journey this fall,” she said, “and cast your vote for the route!”