AP NEWS
Press release content from Globe Newswire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Globe Newswire
Press release content from Globe Newswire. The AP news staff was not involved in its creation.

Neura’s Real-life Daily Habit Insights Enable Customer Engagements Complementary to the New Apple Siri Shortcuts

June 21, 2018 GMT

SUNNYVALE, Calif., June 21, 2018 (GLOBE NEWSWIRE) -- Today, Neura (http://www.theneura.com), the leading Artificial Intelligence (AI) platform for personalization of digital experiences, announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable.

The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumers through Siri Shortcuts, which further promotes sustainable and intelligent consumer experiences.

Neura Moments and the recently announced Neura True Personas combined to uncover new customer engagement opportunities for product companies and apps. Based on physical world data, Neura learns, then predicts precise moments throughout a user’s day. These unique trigger points, or real-world engagement opportunities, allow apps to fuel intelligent customer journeys that are accessed via API calls, such as a user is heading to bed, user has arrived at their exercise location, or user is idle at work. Neura’s customers leverage these to drive their revenue KPIs, particularly those around Engagement Sustainability, Retention, and Conversion.

“Intelligent, relevant interactions that seamlessly blend in to each user’s day-to-day life transform the consumer experience, increase user engagement, and enable brands to form sustainable 1:1 relationships with their customers,” said Neura’s VP Product and Co-founder Ori Shaashua. “Neura’s understanding of the moment, or context, of an anonymous user’s activities in the real world, can be used to uncover which features of an app can increase engagement rates if delivered through this new communication channel.”

About NeuraNeura uses Artificial Intelligence (AI) to enable mobile apps and Internet of Things (IoT) product companies to personalize and adapt to their customers’ preferences and needs by reaching them at precise, meaningful moments throughout their day. The result is increased engagement and growth while reducing churn. The Neura AI platform utilizes its sophisticated hybrid AI engine, its mobile SDK, and a library of API calls to bring physical world intelligence into today’s most innovative apps and IoT products.

Founded in 2013, Neura is a privately held company backed by AXA Strategic Partners, Pitango Venture Capital, Liberty Venture and Lenovo Group. The company is headquartered in Sunnyvale, California and has its R&D operations in Herzliya, Israel. Follow us on Twitter, Facebook or LinkedIn, or find more information at www.theneura.com.

Media ContactRobert van Gool+1 415 505 2686 robert@theneura.com

A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/cf2073d1-bdaf-4163-9e01-1fb99a5bed05