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Frito-Lay U.S. Snack Index Reveals Nearly All Super Bowl LIV Viewers Expect Snacks for the Big Game

January 22, 2020 GMT
Frito-Lay Logo (PRNewsfoto/Frito-Lay North America)
Frito-Lay Logo (PRNewsfoto/Frito-Lay North America)

PLANO, Texas, Jan. 22, 2020 /PRNewswire/ -- As fans prep their platters for the Super Bowl, Frito-Lay today announced findings from its latest U.S. Snack Index, a poll focused on Super Bowl snacking habits, and the results are clear – snacking is an essential part of the game day experience as nearly eight in 10 Americans expect snacks, such as chips and pretzels, to be available at a Super Bowl event.

Retail sales data shows Super Bowl Sunday is the biggest day of the year for salty snacks, generating approximately $520 million in one day. Historically, Frito-Lay produces approximately 600 million pounds of snacks in the six weeks leading up to the game – nearly 20 percent of its annual snack production – and more than 67 million pounds of snacks the week of Super Bowl.

Potato chips and tortilla chips are the most sought-after snacks with 70 percent of Super Bowl watchers – up four points from the 2019 U.S. Snack Index – expecting potato chips to be available at a Super Bowl event, followed by tortilla chips (54 percent vs. 52 percent in 2019).

“The Super Bowl is ingrained in American culture and a top week for the business of snacks,” said Mike Del Pozzo, senior vice president of sales and chief customer officer, Frito-Lay North America. “For Frito-Lay, the Super Bowl is a cross-functional effort involving our sales, operations and marketing teams to ensure consumers have the best Super Bowl experience. Our U.S. Snack Index is just one of the ways we keep a pulse on how consumers are snacking for Super Bowl, and we’re always excited to see the evolving trends around the biggest salty snacks day of the year.”

Key insights from the annual U.S. Snack Index around Super Bowl snacking include:

Given the heightened demand and excitement around Super Bowl, Frito-Lay has increased its marketing investment to support its multitude of new innovations this year. Launching its first-ever portfolio Super Bowl advertising campaign staring NFL legends Deion Sanders, Michael Irvin, Tony Gonzalez and Terry Bradshaw to get consumers “Ready for Crunchtime.” Featuring Lay’s, Doritos and Tostitos, the campaign includes in-store, out-of-home, digital and radio advertising, as well as two 30-second TV spots.

For more information, visit: FritoLay.com/SnackIndex. Frito-Lay is an Official Sponsor of Super Bowl LIV.

Survey Methodology
This poll was conducted between January 13-15, 2020 among a national sample of 2200 adults and oversamples of 200 adults each in the Miami MSA, Kansas City MSA, San Francisco MSA, Tennessee, and Wisconsin. The national interviews were conducted online and the data were weighted to approximate a target sample of adults based on age, education, gender, race, and region. Results from the full survey have a margin of error of +/-2%. The local data was weighted to approximate geographic samples based on age, gender, and race and has a margin of error of +/-7%.

About Frito-Lay North America
Frito-Lay North America is the $16 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/ and on Twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America