Sixers unveil ‘Spirit of 76’ campaign
The Philadelphia 76ers have put together a “Spirit of 76” campaign that includes seven tribute nights highlighting the great history in the city along with 76ers basketball. At each “Spirit of 76” game, the team will wear the City Edition uniforms. These uniforms will be unveiled at a later date on a new tribute court with a custom-designed center-court logo. The celebration was taken from last year’s theme “Spirit of the Champion.” That campaign focused on the 1966-67 NBA championship team.
The campaign will introduce a new “bell” logo taken from the Philadelphia 1976 bicentennial celebration. There will be a special center-court logo signed by Sixers season-ticket members, collectible tickets and membership boxes for season-ticket members.
Also a part of the campaign, the team will unveil three new sculptures of Sixers legends at the team’s training complex in Camden, N.J. These new sculptures will join Wilt Chamberlain, Hal Greer and Billy Cunningham.
In addition to the campaign, the Sixers announced they will hold its Blue x White scrimmage on Sunday, Oct. 1 from 1-3:30 p.m. at The Palestra. The game will give fans an opportunity to see the 2017-18 Sixers team.
“The Blue x White scrimmage presents an opportunity for us to connect with our fans in a unique and personal manner,” said Sixers head coach Brett Brown in a statement. “I’m looking forward to introducing this year’s team at the iconic Palestra on the University of Pennsylvania’s campus. The building strongly represents the toughness and perseverance of the city of Philadelphia and of the 76ers organization.”
Tickets to the Blue x White scrimmage will be free to the general public beginning Tuesday via 76ers social media platforms.