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Press release content from Business Wire. The AP news staff was not involved in its creation.

Utz® Quality Foods Brings the Little Utz Girl to Life

May 16, 2019 GMT
The Little Utz® Girl Source: Utz Quality Foods, LLC.
The Little Utz® Girl Source: Utz Quality Foods, LLC.

HANOVER, Pa.--(BUSINESS WIRE)--May 16, 2019--

Utz Quality Foods, LLC. announced a media campaign today, including the use of regional TV, digital and social platforms, telling of the first-ever “Adventures of The Little Utz ® Girl.” Through fifteen and thirty second commercials in a newly animated, contemporary format, The Little Utz ® Girl will come alive and jump off the package which has been her home for nearly 100 years.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190516006052/en/


The Little Utz® Girl Source: Utz Quality Foods, LLC.

The Little Utz Girl, an icon who stands as the embodiment of all things honest and good for Utz ®, was “born” without a name in the 1920’s when founders William (Bill) and Salie Utz began making and selling their delicious potato chips in Hanover, Pennsylvania. The Adventures of The Little Utz Girl tells of her mischievous spirit and spunky vibe, reminiscent of the Utz ® brand today.

In addition to The Little Utz Girl, the campaign introduces a new side-kick “Salty,” her ever present pet cat and sidekick, as well as the young mascot’s parents, founders Bill and Salie Utz. A timeless rendition of Hanover Pennsylvania, the snack food capital of the world, serves as the backdrop of the campaign, while The Little Utz Girl heads out on adventure and shares “ the crunch that connects us all.

“The Little Utz Girl represents our nearly 100-year heritage and embodies everything important about Utz. She has a big heart and mischievous spirit too,” said Dylan Lissette, Chief Executive Officer, Utz Quality Foods, LLC., “ and above all else, she reminds us that just being yourself, is the funnest adventure of all.”

Created by Doe-Anderson Advertising and animated by Picasso Pictures, the fifteen and thirty second commercials will begin airing on May 20 th in Central Pennsylvania, Pittsburgh and Philadelphia through TV as well as a range of digital and social media sites.

To view The Little Utz Girl’s Adventure’s go to: https://www.utzsnacks.com/pages/utz/#utzgirl. And, join the fun by telling us more about how you love the Little Utz ® Girl’s Adventures on Facebook at: www.facebook.com/utzsnacks.


Utz ® snack foods are available in a wide range of flavors and come in convenient on-the-go and take-home sizes, available in leading retailers across the U.S. or available on-line at: www.utzsnacks.com

About Utz Quality Foods, LLC.

Founded in 1921, Utz Quality Foods, LLC. is the largest family‐managed, privately held, salty snack company in the United States, producing a full line of products including potato chips, pretzels, cheese snacks, corn chips, tortillas, veggie stix/straws, popcorn, onion rings, pork skins and more. Its brands, which include Utz ®, Golden Flake ®, Zapp’s ®, Dirty ® Potato Chips, Good Health ®, Bachman ®, Bachman Jax ®, Wachusett ®, Snikiddy ®, and Boulder Canyon ®, among others, are distributed nationally and internationally through grocery, mass‐ merchant, club stores, convenience stores, drug stores and other channels. Based in Hanover, Pennsylvania, Utz operates eleven manufacturing facilities located in Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts.

For information about Utz ® or its products, please visit www.utzsnacks.com or call 1‐800‐FOR‐SNAX.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190516006052/en/

CONTACT: Kevin J. Brick, Media Contact


Phone: (717) 637-1759

Utz Quality Foods, LLC.

Interviews available



SOURCE: Utz Quality Foods, LLC.

Copyright Business Wire 2019.

PUB: 05/16/2019 05:09 PM/DISC: 05/16/2019 05:09 PM