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Press release content from BusinessWire. The AP news staff was not involved in its creation.

LIKE App’s Shaping Magic Debuts Globally, Giving Users New Looks With A Magic Touch

June 11, 2018

LOS ANGELES--(BUSINESS WIRE)--Jun 11, 2018--LIKE, a breakthrough social video platform and mobile app with body recognition special effects, has introduced globally the first augmented reality (AR) and artificial intelligence (AI) feature called . The new feature, available for free to all LIKE users, enables video creators to effortlessly manipulate the shape and form of body features, from head to toe.

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“ Shaping Magic is the latest additional feature launched worldwide for LIKE creators, increasing the number of free features we offer. Any LIKE user can create the perfect video highlighted by their own definition of beauty – which they control. LIKE and parent company, BIGO Technology are dedicated to being the first to ensure that everyone can experience free AI and AR technology as conveniently and easily as possible,” said Aaron Wei, Sr. Vice President, BIGO Technology. “With hundreds of unique special effects, LIKE is empowering video creators to effortlessly turn their imagination into reality, whatever it may be, quickly and at no cost.”

Unlike other video apps, LIKE’s Shaping Magic effect is entirely customizable by the user, meaning video creators can adjust not only the degree to which their body parts are manipulated, but they can also change individual body elements. From the shape of their head, to the size of their hands, to the roundness of their posterior -- virtually anything is possible with LIKE.

“We’re building a global community, where members are able to share unique, exciting and personal experiences with each other through video,” added Aaron.

In addition to Shaping Magic, some of the app’s 300+ unique special effects include:

Launched in August of 2017, LIKE App has quickly become one of the most popular and fastest growing apps in the world with more than 50 million users in more than 200 countries. The social video platform and special effects app leverages cutting-edge technology including AI, AR and independently innovated body recognition to enhanced users’ videos with special effects comparable to Hollywood films.

About LIKE

LIKE is a fast-growing social video platform and special effects app created by BIGO Technology PTE. LTD, a developer of video editing, video broadcast and VoIP-related products used around the world. LIKE has more than 50 million users globally in over 200 countries.

For more information please visit: https://www.like.video/

View source version on businesswire.com:https://www.businesswire.com/news/home/20180611006007/en/

CONTACT: Bob Gold & Associates

Chris Huppertz

310-320-2010

like@bobgoldpr.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY CONSUMER ELECTRONICS AUDIO/VIDEO MOBILE/WIRELESS SOCIAL MEDIA COMMUNICATIONS MOBILE ENTERTAINMENT ONLINE

SOURCE: LIKE

Copyright Business Wire 2018.

PUB: 06/11/2018 02:23 PM/DISC: 06/11/2018 02:23 PM

http://www.businesswire.com/news/home/20180611006007/en