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Spike Jonze debuts wild perfume ad starring Margaret Qualley

August 30, 2016
FILE - In this Jan. 6, 2016, file photo, Spike Jonze appears during the "Viceland" panel at the A+E 2016 Winter TCA in Pasadena, Calif. France's Kenzo perfume unveiled a four-minute advertisement directed by Jonze on Aug. 29, 2016, that stars actress Margaret Qualley wildly dancing around a fancy building. (Photo by Richard Shotwell/Invision/AP, File)
FILE - In this Jan. 6, 2016, file photo, Spike Jonze appears during the "Viceland" panel at the A+E 2016 Winter TCA in Pasadena, Calif. France's Kenzo perfume unveiled a four-minute advertisement directed by Jonze on Aug. 29, 2016, that stars actress Margaret Qualley wildly dancing around a fancy building. (Photo by Richard Shotwell/Invision/AP, File)

Director Spike Jonze has unveiled a wild four-minute perfume advertisement that stars actress Margaret Qualley.

The star of HBO’s “The Leftovers” spends the video dancing, jumping, kicking and flailing her arms while moving around a fancy venue. At one point Qualley destroys objects with lasers shooting out of her fingertips.

The advertisement is for a new perfume from France’s Kenzo brand, but doesn’t include any apparent reference to the scent.

In addition to movies such as “Being John Malkovich” and “Her,” Jones has directed numerous music videos. The ad brings to mind Jonze’s 2001 video for Fatboy Slim’s “Weapon of Choice,” which starred Christopher Walken bizarrely dancing around an empty hotel.

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