MTV’s Ratings Dominance Continues with Six Consecutive Quarters of YoY Prime Growth
NEW YORK--(BUSINESS WIRE)--Feb 5, 2019--MTV continues its ratings dominance with six consecutive quarters of YoY prime growth marking its best streak in history with P18-34 and longest run in 19 years with P18-49.
Additional highlights include:Fastest growing network in prime among Top 40 Cable and Broadcast networks: +17% for P18-34+22% for P18-49#1 cable net in Total Day for P18-34 Top Unscripted Cable Series: 5 of the top 10 for P18-34 “Jersey Shore Family Vacation”“Teen Mom 2”“Teen Mom OG”“The Challenge”“Ex on the Beach”3 of the top 10 for P18-49 “Jersey Shore Family Vacation”“Teen Mom 2”“Teen Mom OG”Record high in streams: Up +76% YoY (8B vs 4.5B)
MTV is the leading global youth media brand in 180 countries, reaching 450 million households in nearly 30 different languages across every platform. A unit of Viacom Inc. (NASDAQ: VIAB, VIA), MTV operations span cable and mobile networks, live events, theatrical films and MTV Studios, a unit that produces new and reimagined content for SVOD and linear platforms based on MTV’s library of over 200+ youth titles and franchises.
Source: Nielsen, L3 data; CY18 1/1/18-12/30/18 unless noted; 6 qtrs growth F4Q17-F1Q19; competitive ranks based on 000s; growth based on cvg rtgs.
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CONTACT: Michael Fabiani
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
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PUB: 02/05/2019 11:57 AM/DISC: 02/05/2019 11:57 AM