Macromedia Announces Name Change

HACKENSACK, N.J. (AP) _ Macromedia Inc., the parent company of The Record of Hackensack and the Herald News of West Paterson, announced Wednesday it was changing its name to North Jersey Media Group Inc.

The company, which also publishes 19 weeklies in Bergen, Essex and Passaic counties, said it was also discontinuing the names of its Gremac Inc. and Bergen Record Corp. units.

It has established a new Web site at www.northjersey.com.

Company officials said the change was made because to strengthen brand identity and unify its properties under a common corporate name. They also hope to eliminate confusion about The Record’s name and to let people know the paper covers more than just the Bergen County area.

``Brand identity in this market is important,″ company president Jon Markey said. ``You have to take the confusion out of it, so you know you’re talking about the same thing.″

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On the Net:

http://www.northjersey.com