Bluegreen Vacations Breaks with Timeshare Convention with Its Innovative New Property - The Marquee
BOCA RATON, Fla.--(BUSINESS WIRE)--May 22, 2019--
Bluegreen Vacations, a leader in vacation ownership, showcases its innovation with the brand’s newest property, The Marquee, which features immersive guest experiences using augmented reality moments – the first of its kind for the timeshare industry. Inspired by the rich traditions of theatre, vaudeville and story in New Orleans, this luxury property is set to officially open its doors in the heart of New Orleans’ historic theater district on June 15, 2019.
Tall, elegant and stylish, The Marquee resort rises 17 stories above the vibrant streets of New Orleans, offering impressive views of the Crescent City. Featuring innovative décor that reflects its location, The Marquee is designed to be a home away from home with over 90+ spacious villas that feature one, two- and three-bedroom suites with décor selected for classic lines.
Guests will be able to download the Bluegreen Vacations mobile app and point their phones or tablets at certain elements in the guest rooms triggering A/R characters to come to life, telling stories about New Orleans. Additionally, guests’ names are dynamically displayed as featured characters on the storytelling script written on the walls of the lobby.
“The Marquee is truly a testament to Bluegreen’s commitment to pushing the envelope and reinventing the timeshare experience through innovative concepts,” said Shawn B. Pearson, President and CEO of Bluegreen Vacations. “We set out to provide our owners and guests with a one-of-a-kind stay that fully immerses them in New Orleans’ history and makes them the center of the experience by incorporating unique virtual and augmented reality and design elements. The Marquee is like no other in the marketplace, and we’re excited that our owners and guests will soon get to start making unforgettable memories at this remarkable property.”
Led by Timothy Schwering, Bluegreen Vacations’ director of planning and design, this exciting exploration of the guest experience was a collaboration between New Orleans-based architecture practice SCNZ, interior designer Van Dresser, general contractor Woodward Construction and A/V Design + Integration firm Electrosonic, with creative consultants Hotopp. The Marquee is the third fee-based service arrangement between Bluegreen Vacations and Michigan-based Accelerated Assets, with the other resorts located in Chicago and Orlando.
The Bluegreen Vacation Club is a flexible, points based, real estate backed vacation ownership program that leads its members to new discoveries in exciting destinations, offering an engaging, cost-effective way to guarantee memorable vacation experiences by providing choice, flexibility and quality. Accommodations are ideally suited to comfortably accommodate guests in a space that feels like a home-away-from-home, with resort-style amenities and services just steps away.
Bluegreen Vacations encourages all individuals and families seeking a unique, value-added vacation experience to learn more at www.BluegreenVacations.com.
About Bluegreen Vacations Corporation
Bluegreen Vacations Corporation (NYSE: BXG) is a leading vacation ownership company that markets and sells vacation ownership interests (VOIs) and manages resorts in top leisure and urban destinations. The Bluegreen Vacation Club is a flexible, points-based, deeded vacation ownership plan with approximately 217,000 owners, 69 Club and Club Associate Resorts and access to more than 11,000 other hotels and resorts through partnerships and exchange networks as of March 31, 2019. The Bluegreen Resorts Collection, designed to deliver a seamless process for vacationers, features beautiful and unique resorts grouped by theme that range from beachside getaways, to theme park adventures, immersion in the great outdoors, historic and cultural exploration. Bluegreen Vacations also offers a portfolio of comprehensive, fee-based resort management, financial, and sales and marketing services, to or on behalf of third parties. Bluegreen is approximately 90% owned by BBX Capital Corporation (NYSE: BBX) (OTCQX: BBXTB), a diversified holding company. For further information, visit www.BluegreenVacations.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190522005148/en/
CONTACT: Finn Partners for Bluegreen Vacations
KEYWORD: UNITED STATES NORTH AMERICA FLORIDA LOUISIANA
INDUSTRY KEYWORD: WOMEN TRAVEL DESTINATIONS VACATION LODGING OTHER TRAVEL CONSTRUCTION & PROPERTY RESIDENTIAL BUILDING & REAL ESTATE CONSUMER FAMILY MEN
SOURCE: Bluegreen Vacations Corporation
Copyright Business Wire 2019.
PUB: 05/22/2019 09:05 AM/DISC: 05/22/2019 09:05 AM