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Rubio’s Brings Back Langostino Lobster and Launches Rewards Program

November 4, 2019

SAN DIEGO--(BUSINESS WIRE)--Nov 4, 2019--

Rubio’s Coastal Grill is kicking off the holiday season with the return of wild-caught Langostino Lobster. This seasonal fan favorite coincides with the launch of the Rubio’s Rewards Program, featuring perks and giveaways all year long.

Rubio’s fans begin checking the menu in the fall, eagerly anticipating the return of craveable Langostino Lobster dishes.

“Guests wait all year for our wild-caught, sustainable Langostino Lobster, prepared with a drizzle of warm garlic herb butter,” said Rubio’s Co-Founder Ralph Rubio. “This year, we added a new Langostino Lobster Bowl, featuring citrus rice, black beans and romaine topped with guacamole, salsa fresca, creamy chipotle sauce and a grilled lemon wedge. It’s incredibly delicious.”

Available now through January 2, Rubio’s guests in California, Colorado and Nevada can enjoy the new Langostino Bowl, and Langostino Lobster Burrito as well as the Surf & Turf Burrito and Surf & Turf Two Taco Plate, featuring Langostino Lobster and USDA Choice All Natural Steak.

Rubio’s favorites can all be ordered on the new Rubio’s Mobile App. Every guest who downloads the App and signs up for Rubio’s Rewards receives a free taco, and can use the App to order ahead for fast counter pick up. The Rewards Program includes birthday surprises, offers and personalized rewards including free food, exclusive discounts and special invitations.

For more information about Rubio’s Coastal Grill, visit Rubios.com.

About Rubio’s ® Restaurants:

Rubio’s first opened in 1983, in the San Diego neighborhood of Mission Bay. Today, Rubio’s uses responsibly sourced seafood and continues to expand its menu with innovative recipes ranging from seafood tacos and burritos to California Bowls and crisp, fresh salads. In addition, Rubio’s offers all-natural chicken, raised without antibiotics, and all-natural USDA Choice steak, “no fried” pinto beans, handmade guacamole, a variety of proprietary salsas, and craft beer, wine and sangria beverage options. The award-winning restaurant regularly receives accolades for its famous Original Fish Taco ®. It was also recently ranked as one of Fast Casual’s ‘Top 50 Movers and Shakers’ as well as one of the top five most loved fast casual chains ranked by Foodable Labs and Digital CoCo. Rubio’s is headquartered in Carlsbad, Calif., has over 4,000 employees and currently operates nearly 200 restaurants in California, Arizona, Colorado, Nevada and Florida.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191104005126/en/

CONTACT: Lauren Holzman

Lauren@mintpublicity.com

858-688-6988

KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL RESTAURANT/BAR FOOD/BEVERAGE

SOURCE: Rubio’s® Restaurants

Copyright Business Wire 2019.

PUB: 11/04/2019 11:43 AM/DISC: 11/04/2019 11:43 AM

http://www.businesswire.com/news/home/20191104005126/en