TVSquared Releases TV Performance Insights for Australian Advertisers
EDINBURGH, Scotland & SYDNEY--(BUSINESS WIRE)--Feb 2, 2020--
TVSquared, the global leader in TV attribution, today released TV performance insights for Australian advertisers. The report reveals the highest and lowest performing days, dayparts, creative lengths and genres, demonstrating that early weekday dayparts, 30-second creatives and Weather- and Music-related programming had high levels of TV-driven response.
Using data from its always-on ADvantage attribution platform, TVSquared analyzed a year’s worth of TV ad spend and more than 200,000 spots. Cost, response and audience data were evaluated from brands across industry sectors, including direct-to-consumer (DTC), travel, finance and insurance. Results indicate top performance in terms of overall response rate and look at efficiency based on cost-per-response (CPR) analysis.
Key report findings include:
“The beauty of TV is that it provides unmatched reach and response, and the opportunity has never been greater for marketers than it is today,” said Mark Hudson, Head of Business Intelligence, TVSquared. “Data, technology and the rise of platform-backed insights are changing the conversation around TV, making it more about outcomes and performance. While performance is going to look differently for every advertiser, these insights illustrate that consistent measurement and optimization are key to ensuring that TV drives impactful, ongoing response, whether it’s sales, website traffic, app activity, search, registrations or any other KPI.”
TVSquared’s “ Performance Insights for Australian TV Advertisers ” infographic is available for download.
TVSquared is the largest global enterprise platform for cross-screen, multi-touch attribution across all forms of linear and digital TV content. TVSquared’s always-on analytics platform empowers brands, agencies, networks and publishers to quantify TV’s impact, tie TV to business outcomes and optimize ad performance across TV everywhere. Thousands of advertisers in more than 70 countries work with TVSquared to measure TV across millions of households and billions of ad impressions. Learn more at www.tvsquared.com.
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Megan Garnett Coyle
KEYWORD: AUSTRALIA/OCEANIA EUROPE AUSTRALIA UNITED KINGDOM
INDUSTRY KEYWORD: TECHNOLOGY ENTERTAINMENT MARKETING ADVERTISING COMMUNICATIONS TELECOMMUNICATIONS SOFTWARE GENERAL ENTERTAINMENT TV AND RADIO DATA MANAGEMENT
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