City gets permission for I-88 signage
DIXON – The city was looking for a sign, and it got it.
The city’s Interstate 88 exit signage couldn’t advertise specific gas stations, restaurants or retail because because of a contract that the Illinois Tollway has with Oasis, which has several travel pavilions along the tollway system, including facilities in DeKalb and Belvidere.
The concern was that the limited signage impeded potential business development as well as visitor traffic, so Mayor Li Arellano Jr. and state Rep. Tom Demmer lobbied the tollway for more advertising options, and the City Council approved a resolution in January supporting the effort.
The tollway recently gave them the green light for more flexible signage, and they want to “strike while the iron is hot” and line up interested businesses, Arellano said Thursday.
“It’s a double whammy for the community,” he said. “It provides an extra advertising avenue for businesses and promotes Dixon as a community.”
The goal is to work out the signage program details, business criteria and costs within the next couple of weeks.
Other governing boards and organizations also passed resolutions supporting the signage project including Sauk Valley Community College, the Dixon Public Library, the Dixon Park District, KSB Hospital, the Dixon Chamber of Commerce and Main Street.