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Cambridge Announces Release of CLIC Advisor and CLIC Client to Independent Financial Professionals Bidirectional Data Sync Plus Unique FinTech Solutions Including eMoney

November 13, 2019

FAIRFIELD, Iowa--(BUSINESS WIRE)--Nov 13, 2019--

Cambridge is pleased to announce CLIC ® Advisor and CLIC Client are now available to approximately 3,000 independent financial professionals with Cambridge. CLIC Advisor is an extension of Cambridge’s CLIC digital workstation for independent financial professionals, and CLIC Client is an investor center for clients of financial professionals. CLIC Advisor and CLIC Client reflect mainstream digital integrations through innovative partnerships with key fintech providers across the industry.

Cambridge’s CLIC is an integrated suite of technology components for many of the critical tasks financial professionals need in their independent businesses. With CLIC Advisor and CLIC Client, Cambridge is providing capabilities ranging from client account aggregation, integration with other third party technologies, shared vault storage, and financial planning including eMoney’s Foundational Planning with the option to upgrade to Advanced Planning. Advanced analytics on the information gathered through these capabilities is also available. CLIC Advisor and CLIC Client are part of Cambridge’s CLIC Core Services and these services are available at no additional cost to financial professionals choosing Cambridge.

Cambridge has now released access of CLIC Advisor and CLIC Client to most financial professionals with the firm, and this follows months of planning, testing, and working with feedback from a beta user group of 200 financial professionals. The firm notes the beta user group input from financial professionals has been invaluable as Cambridge worked to provide customized support of a wide variety of business models and financial professional needs, including householding, split codes, and eliminating duplicate entry. The firm emphasizes it is looking forward to additional input as it continues to enhance digital solutions in a new era of technology for financial professionals.

Approximately 400 financial professionals who currently have an eMoney subscription will be engaged in a data migration process that will allow them to transfer their current data into CLIC Advisor. Cambridge is planning for migration testing yet in the fourth quarter of 2019.

Cambridge’s CLIC Advisor and CLIC Client are unique given the bidirectional data synced end-to-end from the advisor’s choice of fintech providers to their investing clients – as well as to Cambridge and custodians – uniformly delivering the same data across and through the advisor and client experience points.

“Our financial professionals are not seeking a singular solution, but want flexibility and choice for their independent businesses,” said Amy Webber, Cambridge’s President and CEO. Webber added, “We have focused on consistent data across the multiple levels in the chain of experience for financial professionals and their clients. Cambridge embarked on a journey to deliver a tech stack for our advisors that satisfies demands for simplicity and efficiency without sacrificing sophistication and choice, and this is important in today’s world where financial professionals are under significant pressure to transform their business for market and regulatory reasons.”

Cambridge’s Digital Strategies: Centralized Technology with Seamless Integrations
Centralized technology and seamless integrations are the heart of Cambridge’s digital strategies. The intent is for these digital solutions to give independent financial professionals a single pane view where they can achieve their business goals, gain competitive advantage, and provide their clients with all aspects of life’s planning needs. Continuously assessing advisor feedback, Cambridge is striving to consistently make it easier for the financial professional to conduct business through the Cambridge digital experience that is simple, efficient, and productive – from the view of the independent financial professional.

Financial Professionals Can Work Anywhere, Anytime, on Any Device
At Cambridge, we believe the financial professional serving the current and future needs of their clients must be able to use digital solutions and tools in order to work anywhere, anytime, on any device – computer, tablet, or mobile phone. Cambridge continues to focus on further optimizing integrations with third-party applications and partners while continually adapting to the unique advisor business models and relevant industry trends.

CLIC
Cambridge’s CLIC is the intentional integration of a unified system of digital solutions for financial professionals. It is a comprehensive online business environment – centered on choice and flexibility for the many varied business models independent financial professionals need for their businesses. CLIC provides the digital delivery of a full suite of integrated and customizable technology components that are continually being enhanced to allow advisors to do business wherever, whenever, and however they choose.

CLIC Advisor and CLIC Client
CLIC Advisor and CLIC Client are mainstream digital integrations through innovative partnerships with custodians and key fintech providers across the industry – featuring bidirectional data continuously synced between multiple firms and systems. This means that when data is created or changed at an advisor or their investing client’s experience point, the new data syncs automatically through the providers integrated and in sync across Cambridge’s CLIC Advisor and CLIC Client framework. This also offers more advisor choice and access based on their business and how they choose to best serve their investing clients. Further, as part of Cambridge’s CLIC digital solutions framework, further integration is in process to include WealthPort ®, Cambridge’s digital managed account experience. Cambridge’s technology and marketing leadership are driving this new era of fintech and wealthtech solutions for advisors based on deep integration and bidirectional data – while working closely with fintech and wealthtech leaders.

CLIC Advisor: Flexibility of Choice for the Financial Professional
With CLIC Advisor, a financial professional has a single pane view along with the flexibility and customization to choose fintech providers and custodians – in order to better serve their investing clients with fully synced data moving consistently in alternate directions across the Cambridge framework as the data is created or updated. CLIC Advisor enables financial professionals to digitally interact with their clients and Cambridge, as well as leverage featured solutions and direct offerings for use in serving their clients. CLIC Advisor includes:

Cambridge developed CLIC Advisor in conjunction with eMoney Advisor to offer advisors a fully integrated set of client-focused, digital financial services based on deep integration and bidirectional data between Cambridge’s digital workstation and key features advisors seek via fintech providers plus integration with clearing firm partners. Capabilities range from advanced analytics to financial feeds, shared files and document vaults – plus financial planning including eMoney’s Foundational Planning and Advanced Planning solutions, and MoneyGuide Pro.

Cambridge’s technology and marketing leadership has worked closely with leadership and development teams from eMoney, Invent With Us, and Fidelity Clearing & Custody Solutions ®, to forge this first iteration of a new era of technology for financial professionals.

CLIC Core Services
CLIC is an integrated suite of technology components for many of the critical tasks in an advisor’s business. CLIC’s core services currently include:

Cambridge is continually expanding CLIC to allow advisors to do more on a digitized basis and increase productivity for their business, and these efforts are driven by feedback from advisors and the needs of their businesses.

Cambridge WealthPort
WealthPort offers both customization and efficiency to allow the financial professional to focus on their role as a trusted advisor to their investing clients. WealthPort is a fully digitized, flexible managed account solution designed to meet the needs of the financial professional’s business model – no matter how they engage with their clients. This includes relationship management, trading efficiency, and the next generation managed account experience. WealthPort offers advisor-directed models, team-directed model management, CAAP ®1 strategist-directed model management, separately managed account, and unified managed accounts – with CLIC integration. The integration of WealthPort and CLIC Advisor includes eMoney features.

About Cambridge: Cambridge Investment Group, Inc. is a financial solutions firm focused on serving fee only and fee focused independent financial professionals and their investing clients while preserving its private control. Cambridge offers a broad range of choice for independent financial professionals regarding solutions for advice, growth, technology, and independence. At Cambridge, we believe every journey is important. Cambridge’s national each includes a large corporate RIA and independent broker-dealer that is among the largest privately controlled independent broker-dealers in the country. Cambridge continues to be a multi-year honoree as a top workplace and broker dealer of the year. Member FINRA/SIPC www.JoinCambridge.com

About eMoney Advisor, LLC: eMoney Advisor, LLC (“eMoney”) is a leading provider of scalable wealth management solutions for financial professionals, firms and enterprises of all sizes. Rooted in collaborative financial planning, eMoney’s solutions enable financial professionals to build stronger client relationships, streamline business operations and drive revenue and growth. With more than 700 passionate, innovative and dedicated employees in three locations—including its headquarters in Radnor, Pa.—eMoney is transforming the wealth management experience for more than 50,000 financial professionals and 3 million end-clients nationwide. For more information, please visit: www.emoneyadvisor.com.

About Invent With Us: Invent With Us is a consulting firm with the latest tools purpose-built to solve the most complex systems architecture problems for independent broker-dealers, large RIAs, and vendors creating WealthTech software. Contact @ Invent.us

About Fidelity Clearing and Custody Solutions: Fidelity Clearing & Custody Solutions is a division of Fidelity Investments that provides clearing and custody to registered investment advisors (RIAs), broker-dealer firms, family offices, retirement record keepers and banks. Fidelity Clearing & Custody Solutions’ goal is to help clients ensure that they are always future-ready by offering knowledgeable consulting, exceptional people and transformative technology.

1  CAAP ® is a registered mark of Cambridge Investment Research, Inc. for its program for investment managers.

Fidelity Clearing & Custody Solutions and National Financial Services LLC (together Fidelity ® ) are independent companies, unaffiliated with Cambridge. Fidelity is a service provider to Cambridge. There is no form of legal partnership, agency affiliation, or similar relationship between Cambridge and Fidelity, nor is such a relationship created or implied by the information herein. eMoney Advisor, LLC is a Fidelity Investments company and an affiliate of Fidelity Brokerage Services LLC and National Financial Services LLC.

Securities offered through Cambridge Investment Research, Inc., a broker-dealer, member FINRA/SIPC, and investment advisory services offered through Cambridge Investment Research Advisors, Inc., a Registered Investment Adviser. Both are wholly-owned subsidiaries of Cambridge Investment Group, Inc.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191113005669/en/

Cindy Schaus (cindy.schaus@cir2.com) – First Vice President, Public Relations and Creative Marketing, 641-780-3954; Nick Mitchell (nick.mitchell@cir2.com) – Senior Account Executive, Public Relations and Creative Marketing, 800-777-6080 x1677

KEYWORD: PENNSYLVANIA IOWA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: BANKING SOFTWARE MOBILE/WIRELESS ACCOUNTING PROFESSIONAL SERVICES INTERNET DATA MANAGEMENT TECHNOLOGY PUBLIC RELATIONS/INVESTOR RELATIONS COMMUNICATIONS FINANCE OTHER TECHNOLOGY CONSULTING

SOURCE: Cambridge

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PUB: 11/13/2019 12:01 PM/DISC: 11/13/2019 12:01 PM

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