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Cable Guide Publishers Merge Operations

April 5, 1990 GMT

NEW YORK (AP) _ The two monthly cable television listings magazines, The Cable Guide and TV Entertainment, will be published by the same company under terms of a merger agreement announced Wednesday.

The Crosby Vandenburgh Group of Boston said its cable publications division, which publishes TV Entertainment, was being merged with TVSM Inc., a New York-based company that produces The Cable Guide.

Terms of the deal were not disclosed. The new company will operate under the name TVSM Inc.

The companies said they plan to continue publishing the magazines separately. Each currently is distributed through cable systems operators to a total of 12 million cable subscribers. There is no overlap in the systems served by the two magazines.

Starting with the July issues, the companies said the magazines would be sold to advertisers in a package that would reach one in five cable TV homes.

Mark M. Edmiston, chairman of TVSM, said the merger ″is a major step toward our corporate goal of becoming for our readers the largest supplier of the most complete information about what is on television.″

Steve Crosby, chairman and chief executive of The Crosby Vandenburgh Group, said the combination of the cable magazine operations should create a more attractive opportunity for advertisers and allow production efficiencies.

He said he expected that the staffs of the two magazines eventually would be combined, although the timing of that has not been determined.

In addition to listings, each magazine carries feature stories relating to the entertainment business.

The Cable Guide has been published for 10 years and has a monthly circulation of 7.5 million. TV Entertainment, which was created in 1989 when three other listings guides were combined, has a monthly circulation of 4.5 million.

In addition to The Cable Guide, TVSM publishes the weekly listings guide TV Time, which is distributed in two California markets and is expanding this week to a cable market in Phoenix. Its circulation is about 200,000.

Plans are to continue to expand TV Time into new markets.

That publication competes with TV Guide, the national weekly TV listings magazine that is owned by Ruper Murdoch’s News Corp. Ltd. and has a circulation of nearly 15.9 million.

The Crosby Vandenburgh Group publishes five specialty magazines - the monthlies ’GBH for a public broadcasting station in Boston, Connect for teachers and American Movie Classics for a cable TV network; the quarterly music magazine Oldies and the twice-a-year Sight for optometrists.