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Press release content from Business Wire. The AP news staff was not involved in its creation.

Lottery Benchmarking Report: 2019/2020 Edition - ResearchAndMarkets.com

January 31, 2020 GMT

DUBLIN--(BUSINESS WIRE)--Jan 31, 2020--

The “Lottery Benchmarking Report - 2019/2020 Edition” report has been added to ResearchAndMarkets.com’s offering.

The study provides a wealth of information on lottery-specific industry benchmarks far beyond sales comparisons.

The 2019/2020 edition includes a large number of analyses of the Internet/digital segments. Since social media and networks, such as Facebook, and social gambling are becoming more and more important, the report includes analyses of activities and successes of lotteries in social media.

Report Contents

In total, the report has 46 pages and 42 graphs/exhibits.

Key Topics Covered

1 Introduction & Overall Trends

2 Total Sales Benchmarks

2.1 Total Sales Per Capita

2.2 Real Market Penetration - Per-Capita Sales as % of Per-Capita Income

3 Lotto Sales Benchmarks

4 Betting Sales Benchmarks

5 Instant Lottery Sales Benchmarks

6 Keno Sales Benchmarks

7 VLT Sales Benchmarks

8 Retail Channel Benchmarks

8.1 Density of Retail Outlets

8.2 Sales Per Retail Outlet

8.3 Retail Strategies in Comparison

9 Internet & Digital Channels Benchmarks

9.1 Internet/Digital Sales

9.2 Registered Users, Sales Per User/Player, and Other Related Benchmarks

9.3 Development of Internet/Digital Sales of State/Public Operators

9.4 Mobile Sales

10 Overall Cost Benchmarks

11 Marketing Benchmarks

12 Human Resource Benchmarks

13 Prizes/Payout Benchmarks

14 IT & Data Communications Costs Benchmarks

15 Retailer Commission Benchmarks

16 Methodology

17 List of Exhibits

For more information about this report visit https://www.researchandmarkets.com/r/5vqt9d

View source version on businesswire.com:https://www.businesswire.com/news/home/20200131005201/en/

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SOURCE: Research and Markets

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