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Press release content from PR Newswire. The AP news staff was not involved in its creation.

The Toy Association Urges Families to Follow Important Tips for Safe Play

November 12, 2019 GMT

NEW YORK, Nov. 12, 2019 /PRNewswire/ -- With the holiday shopping season here, it can be easy to get wrapped up in the frenzy of buying gifts and overlook safety. But The Toy Association is urging parents, grandparents, and other gift givers to ensure their kids stay safe by following important safety tips – not just leading up to the holidays, but all year long.

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“U.S. toy safety standards are among the strictest in the world. Before reaching your house, toys are subject to over a hundred safety standards and tests and must be certified compliant by a third-party testing lab,” said Joan Lawrence, senior vice president of standards and regulatory affairs at The Toy Association. “While parents can rest assured that toys and games sold by legitimate retailers are safe, children’s safety is a shared responsibility. We urge parents to visit PlaySafe.org for tips to ensure every play date is a safe one.”

Parents are encouraged to share these tips with grandparents and other gift-givers and to supervise children and demonstrate safe play.

“Showing little ones how to properly use a toy or game is the best way to make sure they understand how to safely enjoy it. Best of all, playing together as a family is lots of fun and even has enhanced developmental benefits for children,” added Lawrence.

The Toy Association and its members take toy safety extremely seriously and are committed year-round to educating parents and caregivers about safe play. Following this simple safety advice can go a long way toward preventing unnecessary accidents and injuries.

For more toy safety tips and information, visit www.PlaySafe.org, The Toy Association’s trusted resource for parents and caregivers.

About The Toy Association www.toyassociation.org / www.thegeniusofplay.org / www.playsafe.org
Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. The Toy Association leads the health and growth of the U.S. toy industry, which has an annual U.S. economic impact of $110.9 billion, and its 1,000+ members drive the annual $28 billion U.S. domestic toy market. The Toy Association serves as the industry’s voice on the developmental benefits of play, and promotes play’s positive impact on childhood development to consumers and media. The organization has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government, consumers, and industry on ongoing programs to ensure safe and fun play.

As a global leader, The Toy Association produces the world-renowned North American International Toy Fair and Fall Toy Preview; advocates on behalf of members around the world; sustains the Canadian Toy Association; acts as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable; and chairs the committee that reviews and revises America’s widely emulated ASTM F963 toy safety standard.

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SOURCE The Toy Association