AKA NYC Wins Gold, Silver and Bronze at the 2019 Clio Entertainment Awards
NEW YORK, Nov. 22, 2019 (GLOBE NEWSWIRE) -- AKA NYC, the award-winning, global, fully integrated entertainment advertising agency specializing in live experiences, is celebrating its recent victories at the 2019 Clio Entertainment Awards. The agency won three awards in the Live Entertainment category, receiving Gold in Sound Design for their work on The Sound Inside; Silver in Partnerships & Collaborations for The Prom; and Bronze in Audio/Visual for their work on The Inheritance trailer. These wins reinforce the agency’s approach in providing full-service and specialty advertising campaigns that get people to go places.
With entries from around the globe, the Clio Entertainment Awards celebrate creativity in the entertainment business, recognizing excellence in marketing, communications and emerging media across film, TV, live entertainment and gaming. Along with the winning campaigns, AKA NYC was shortlisted for its integrated campaign for the Broadway musical The Band’s Visit.
“Being recognized by the Clio Awards for our work on these campaigns demonstrates the power of our audience-first approach, and underscores the importance of creating campaigns that go beyond what we typically understand as advertising,” said Elizabeth Furze and Scott Moore, managing partners at AKA NYC. “We want to engage audiences in ways that feel organic to their daily life experience – we put the entertainment in advertising and the work we create for our clients aims to inspire audiences to the same degree as the experiences itself.”
In developing campaigns for The Sound Inside and The Inheritance, AKA NYC recognized the importance of creating audiovisual content that reflect the unique themes of each show. For dramatic thriller The Sound Inside, the agency mirrored the show’s cliffhanger experience with a trailer that teases its unpredictable story, using subtle imagery and prominent sound design to drum up drama and intrigue. To announce The Inheritance’s home-turf debut, AKA NYC created an exciting trailer that captures the play’s kinetic New York energy, as well as its astonishing depiction of the history of the LBGTQ+ community in America.
For The Prom, AKA NYC facilitated a partnership between the show, UN Free & Equal and Kenneth Cole, which demonstrates the power of cause-driven marketing initiatives. Inspired by the musical’s themes of LGBTQ+ love and acceptance, the campaign underscores the agency’s dedication to authentic partnerships that go beyond just ticket sales.
“We always enjoy finding ways to tie our work into meaningful initiatives that have the potential to better the communities around us,” says Elyce Henkin, director of agency partnerships and brand experience at AKA NYC. “Being recognized for this campaign reinforces our commitment to these initiatives, while showing how today’s consumers are drawn in by brands that share their values.”
The Band’s Visit, winner of 10 Tony Awards in 2018 including Best Musical, has an entirely unique story and score – which necessitated a creative approach to the campaign. AKA NYC developed a TV commercial that embodied the show’s spirit and sound, bringing it to life with a combination of both real and virtual environmental effects, while compelling audiences to take a chance on an unfamiliar title.
The Clio Entertainment Awards are judged by a jury of industry leaders in advertising, creativity and entertainment, with specialized juries for each category to ensure the highest level of expertise is applied in the judging process. For a full list of 2019 Clio Entertainment Awards winners, visit https://clios.com/entertainment/winners?year=2018.
For examples of Clio Entertainment Awards campaigns:
-- The Band’s Visit – “Feel Something Different” campaign: http://bit.ly/2ozKBgh -- The Prom –Kenneth Cole partnership: http://bit.ly/334MzUU -- The Sound Inside – trailer: http://bit.ly/36jApJM -- The Inheritance – Broadway launch trailer: http://bit.ly/36kf8j6
About AKA AKA is the only global, full-service advertising agency with offices in the US, UK and Australia. The AKA Group, including Digital Media Services and the film advertising agency The Creative Partnership, delivers creative, strategic and insightful campaigns to entertainment and cultural destinations worldwide.
The New York office, led by Elizabeth Furze and Scott Moore, has a proven record for delivering creative cross-platform campaigns that really get people to go places.
Current and recent NYC clients include: Entertainment: Betrayal, Come from Away, The Great Society, Girl from the North Country, Harry Potter and the Cursed Child, The Metropolitan Opera, The Sound Inside, Sea Wall/ A Life, Tina: The Tina Turner Musical,. Destinations: Empire Outlets, The New York Botanical Garden, The Metropolitan Museum of Art, and the YMCA.
For more information, visit https://aka.nyc.
About The Clio AwardsThe Clio Awards is the premier international awards competition for the creative business. Founded in 1959 to celebrate creative excellence in advertising, the Clio Awards today honors the work and talent at the forefront of the advertising, sports, fashion, music, entertainment, and health care industries. Clio recognizes the world’s most innovative work annually at Clio Sports in May, the Clio Awards in September, which includes Clio Music; at the Clio Entertainment Awards in November; and online with Clio Fashion & Beauty and Clio Health. Noting the diverse and ever-changing creative landscape, Clio acquired and revamped global ad database Ads of the World and re-launched its content platform musebycl.io in 2018, to celebrate creativity 365 days a year.
About Clio EntertainmentClio Entertainment, formerly The Clio Key Art Awards, is the original and definitive awards program celebrating creativity in the entertainment business. It honors an evolving industry that regularly pushes boundaries, permeates pop culture and establishes a new precedent for entertainment marketing around the globe. Established in 1971 by The Hollywood Reporter, the awards program became a Clio property in 2015 and continually evolves alongside the industry to recognize excellence in marketing, communications and emerging media across film, TV, live entertainment, home entertainment and gaming.
ContactNatalie ByrneAKA NYC212.584.0400 NatalieByrne@aka.nyc
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7478284e-6985-4bc7-97f1-14cd6ac554fd