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Roche Partners with iHeartMedia to Present ‘iHeartCountry One Night For Our Military’ Concert to Bring Further Awareness of The Impact Diabetes Has On The Nation’s Veteran Population

October 14, 2019

INDIANAPOLIS, Oct. 14, 2019 /PRNewswire/ -- Roche (SIX: RO, ROG; OTCQX: RHHBY) today announced that it has again partnered with iHeartMedia, the number one audio company in the United States, to present the iHeartCountry One Night For Our Military concert on Thursday, November 7,1 at the Country Music Hall of Fame in Nashville. In recognition of National Diabetes Month, and the one in four U.S. veterans living with the chronic condition, the exclusive event will include performances by Jason Aldean, Kelsea Ballerini and the evening’s host Scotty McCreery.

The iconic venue will be filled with American heroes from across the nation, and the performance will broadcast across iHeartRadio’s Country stations nationwide and livestream exclusively on LiveXLive.com at 7 p.m. local time on Veterans Day, Monday, November 11.

“With diabetes on the rise and affecting nearly 25 percent of the VA’s patient population,2 this sponsorship fits our mission of helping people with diabetes live more active and unrestricted lives,” said Matt Logan, Vice President of Marketing, Roche Diabetes Care. “As a proud Military Friendly® Employer,3 the iHeartCountry One Night For Our Military partnership allows us to celebrate our servicemen and women while simultaneously raising much-needed awareness about diabetes among the military population.”

In support of this event, Roche is proud to partner with the American Red Cross to donate comfort kits to our military abroad. Deployed troops will receive much-needed items, including healthy snacks, sunscreen, insect repellent, and other toiletries. “Our nation’s military needs the comforts of home while they are so valiantly protecting our freedom,” said Jeff Imel, Manager of Service to the Armed Forces and International Services for the Indiana Region of the American Red Cross. “We are grateful that Roche has recognized this need and is providing hundreds of comfort kits to our brave military members.”

“iHeartMedia has long been committed to honoring the men and women who have served our country by using our diverse platforms to address the most pressing issues facing our military. Over the years we have invested heavily in their transition from the military back into civilian life,” said Rod Phillips, EVP Programming for iHeartCountry. “iHeartCountry One Night For Our Military Concert is a natural extension of our deep commitment to our military and an opportunity to celebrate our service members while bringing attention to the high prevalence of diabetes among the military population.”

To learn more, visit accu-chek.com.

About the Indiana Region of the American Red Cross:
The Indiana Region serves 87 counties statewide through its six chapter areas: Central, Northeast, Northwest, Southeast, Southwest, and Greater Indianapolis (Regional Headquarters). For more information on the Indiana Region: www.redcross.org/indiana. Follow the Indiana Region on Twitter at: @INRedCross, on Instagram at: @indianaredcross or www.facebook.com/INRedCross.

About American Red Cross
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

About iHeartMedia
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including more than 850 live broadcast stations; streaming music, radio and on demand via its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, digital auto dashes, tablets, wearables, smartphones, virtual assistants, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher globally. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (NASDAQ: IHRT). Visit iHeartMedia.com for more company information.

About Roche Diabetes Care
Roche Diabetes Care is pioneering innovative diabetes technologies and services for more than 40 years. Being a global leader in integrated diabetes management, more than 5,000 employees in over 100 markets worldwide work every day to support people with diabetes and those at risk to achieve more time in their target range and experience true relief from the daily therapy routines. Roche Diabetes Care collaborates with caregivers, healthcare providers and payers to optimally manage this complex condition and contribute to sustainable care structures. Under the brand Accu-Chek and in collaboration with partners, Roche Diabetes Care creates value by providing integrated solutions to monitor glucose levels, deliver insulin and track as well as contextualize relevant data points for a successful therapy. By establishing a leading open ecosystem, connecting devices, digital solutions, Roche Diabetes Care will enable optimal personalised diabetes management and thus improve therapy outcomes. Since 2017, mySugr with its world-leading mobile diabetes management app and services is part of Roche Diabetes Care. For more information, please visit www.accu-chek.com and www.mysugr.com.

About Roche
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. More than thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Moreover, for the tenth consecutive year, Roche has been recognised as the most sustainable company in the Pharmaceuticals Industry by the Dow Jones Sustainability Indices (DJSI). The Roche Group, headquartered in Basel, Switzerland, is active in over 100 countries and in 2018 employed about 94,000 people worldwide. In 2018, Roche invested CHF 11 billion in R&D and posted sales of CHF 56.8 billion. Genentech, in the United States, is a wholly owned member of the Roche Group. Roche is the majority shareholder in Chugai Pharmaceutical, Japan. For more information, please visit www.roche.com.

All trademarks used or mentioned in this release are protected by law.

For more information please contact:
- Amy Lynn ( amy.lynn@roche.com )

Accu-Chek®, Accu-Chek® GUIDE and Accu-Chek® GUIDE SIMPLEPAY are trademarks of Roche.

1 The November 7th event mentioned above is a private concert and is not a public event.
2 U.S. Department of Veterans Affairs: https://www.research.va.gov/pubs/docs/va_factsheets/Diabetes.pdf
3 https://www.militaryfriendly.com/is-roche-diagnostics-military-friendly/

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SOURCE Roche