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ASUS Wins 17 Awards at Computex 2018

June 5, 2018

FREMONT, Calif. & TAIPEI, Taiwan--(BUSINESS WIRE)--Jun 5, 2018--ASUS today announced that its products won six Best Choice and 11 d&i (design and innovation) awards at ceremonies held during Computex 2018. ZenBook S won the Best Choice of the Year award, the Best Choice Golden award and the Computex d&i award. ZenFone 5, the first ASUS smartphone to harness the power of artificial intelligence (AI), also won a Best Choice Golden award.

The Taiwan External Trade Development Council (TAITRA) collaborates with the International Forum Design (iF), a leading industrial design authority from Germany, to present the Computex d&i awards at the annual Computex tradeshow in Taipei. The awards recognize new products that exhibit outstanding design and innovative features. A jury consisting of the world’s top industrial designers, industry experts, and venture capitalists evaluate the hundreds of product submissions based on five criteria, including innovation and elaboration, functionality, aesthetics, responsibility, and positioning.

The Best Choice Awards, established in 2002, are organized by Computex Taiwan and honor products that display excellence in functionality, innovation and market potential.

Best Choice of the Year, Best Choice Golden, and Computex d&i award winner

ZenBook S (UX391) is a premium 13.3-inch ultraportable notebook that not only delivers effortless portability, powerful performance and no-compromise connectivity for discerning on-the-go users, but also is tested to meet military-grade MIL-STD-810G durability standards. With an ultrathin 12.9mm profile and ultralight 1kg all-metal unibody, the sophisticated ZenBook S is finished in prestigious Deep Dive Blue or elegant Burgundy Red with Rose Gold diamond-cut edges, complete with the iconic Zen-inspired spun-metal finish for a luxurious look and feel.

ZenBook S incorporates the innovative new ErgoLift hinge that automatically tilts the keyboard by 5.5° for the ultimate typing comfort. The raised chassis also improves airflow and enhances audio performance. Powered by 8th Generation Intel ® Core™ processors and a superfast PCIe ® x4 SSD, ZenBook S also features up to a 4K UHD NanoEdge touchscreen, and delivers up to 13.5 hours battery life for all-day performance. For ultrafast connectivity, two of the three USB-C™ ports support Thunderbolt™ 3. ZenBook S features Amazon Alexa support for easy voice-controlled assistance.

Best Choice Golden award winner

ZenFone 5 (ZE620KL) is an exciting 6.2-inch dual-camera smartphone that’s the first ever ZenFone to harness the power of artificial intelligence (AI). ZenFone 5 revolutionizes mobile photography, giving users a simpler, smarter way to capture and share every magic moment.

ZenFone 5 is the first smartphone available worldwide to be powered by the latest Qualcomm ® Snapdragon ™ 636 Mobile Platform with its smooth, responsive, power-efficient performance and AI capabilities. ZenFone 5 has an intelligent dual-camera system that adapts and learns, delivering perfect photos every time. With its flagship Sony ® IMX363 sensor, 120° wide-angle secondary camera and AI-enhanced camera features — including AI Scene Detection, real-time portrait effects, AI Photo Learning and real-time beautification — ZenFone 5 encourages creativity and frees the user to concentrate on the subject rather than the camera.

Crafted to perfection with premium materials, ZenFone 5 has a strikingly beautiful ultraslim-bezel, all-screen design, featuring a stunning 6.2-inch display with a 90% screen-to-body ratio in a glass-covered body that’s as small and compact as most standard 5.5-inch phones.

Computex Best Choice award winners

Computex d&i award winners

ASUS at Computex 2018:  If you’re interested in seeing any products or taking a tour of the ASUS or ROG booths at Computex, please reach out to the press contacts listed below.

RELATED PRESS RELEASES:

To access all ASUS and ROG Computex press releases and collateral, please visit: http://tinyurl.com/asus-computex-2018.

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 16,000 people worldwide and over 5,000 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,511 awards and earned approximately US$13 billion of revenue in 2017.

1 Based on ASUS market research, February 2018

View source version on businesswire.com:https://www.businesswire.com/news/home/20180604006537/en/

CONTACT: ASUS

Randall Grilli

Director of Media Relations

Randall_Grilli@asus.com

or

Gary Key

Senior Technical Marketing Manager

Gary_Key@asus.com

or

Nick Mijuskovic

Technical Marketing Manager

Nick_Mijuskovic@asus.com

KEYWORD: UNITED STATES ASIA PACIFIC NORTH AMERICA CALIFORNIA TAIWAN

INDUSTRY KEYWORD: TECHNOLOGY CONSUMER ELECTRONICS HARDWARE INTERNET AUDIO/VIDEO PHOTOGRAPHY MOBILE/WIRELESS

SOURCE: ASUS

Copyright Business Wire 2018.

PUB: 06/05/2018 01:00 AM/DISC: 06/05/2018 01:01 AM

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