EnChroma Glasses Enable Color Blind Visitors to Experience Nelson-Atkins Museum of Art in Vibrant Color
BERKELEY, Calif.--(BUSINESS WIRE)--Nov 12, 2019--
EnChroma, Inc. – creators of patented eyewear for color blindness – today announced that The Nelson-Atkins Museum of Art will participate in the EnChroma Color Accessibility Program. Based in Kansas City, Missouri, the museum is making EnChroma eyewear available to color blind visitors so they can experience a fuller range of color as they tour the museum’s collections.
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Paul Gauguin. Autumn in Brittany (The Willow Tree), 1889. Gift of Henry W. and Marion H. Bloch, 2015.13.9. Photo: Chris Bjuland and Joshua Ferdinand. Color Blind Conversion Courtesy of EnChroma, Inc. (Photo: Business Wire)
The Nelson-Atkins initiative is being launched in conjunction with a traveling exhibition currently on display at the museum called Access + Ability, on loan from the Cooper-Hewitt Smithsonian Design Museum. Access + Ability includes an exhibit on EnChroma color blind glasses and the condition of color blindness. The EnChroma glasses were also part of the museum’s Access + Ability exhibit at the prestigious, recently concluded World Economic Forum 2019 in Davos, Switzerland.
“We are committed to making the experience of everyone who comes to the museum as rich and complete as possible,” said Anne Manning, Director of Education and Interpretive Programs at the Nelson-Atkins. “It is exciting to be able to offer EnChroma glasses to our visitors who are color blind and know that we are making it possible for them to walk through our galleries and appreciate the range of color in each work of art.”
EnChroma has taken the lead in advocating for “color accessibility” with the launch of the EnChroma Color Accessibility Program. The program helps public venues, schools, state parks, libraries, museums and other organizations purchase and loan EnChroma glasses to color blind guests and students to make colorful exhibits, schoolwork, attractions and/or experiences accessible to the color blind. Other venues offering EnChroma glasses to patrons include the Georgia O’Keeffe Museum, Crystal Bridges Museum of American Art, Centraal Museum in Utrecht, The Netherlands and others.
“We are pleased to have the Nelson-Atkins Museum of Art – with its beautiful grounds and colorful outdoor and indoor exhibits – join the EnChroma Color Accessibility Program and support accessibility,” said Andy Schmeder, Co-founder and CEO of EnChroma. “Expanding accessibility for the color blind is clearly on the radar of the art world as more world-class venues continue to join us. We’re pleased that more color blind people will be able to experience EnChroma and participate more fully in the colorful world around them.”
Color blindness affects 350 million people worldwide – 1 in 12 men (8%) and 1 in 200 women (.5%). Backed by science, EnChroma lenses are engineered with special optical filters that remove wavelengths of light where the red and green cones have an excessive overlap in the eyes of people with color vision deficiency. This enables those with red-green color blindness to see colors more vibrantly, clearly and distinctly, helping them to overcome everyday obstacles and frustrations and access more of life’s colorful experiences. To learn more about EnChroma’s Color Accessibility program, contact email@example.com.
To view images depicting two works of art at the Nelson-Atkins as they appear to the color blind (paintings by Paul Gauguin and Kehinde Wiley), click here.
About The Nelson-Atkins Museum of Art
The Nelson-Atkins in Kansas City is recognized nationally and internationally as one of America’s finest art museums. The museum, which strives to be the place where the power of art engages the spirit of community, opens its doors free of charge to people of all backgrounds. The museum is an institution that both challenges and comforts, that both inspires and soothes, and it is a destination for inspiration, reflection and connecting with others.
The Nelson-Atkins serves the community by providing access to its renowned collection of more than 42,000 art objects and is best known for its Asian art, European and American paintings, photography, modern sculpture, and Native American and Egyptian galleries. Housing a major art research library and the Ford Learning Center, the Museum is a key educational resource for the region. In 2017, the Nelson-Atkins celebrates the 10-year anniversary of the Bloch Building, a critically acclaimed addition to the original 1933 Nelson-Atkins Building. The Nelson-Atkins is located at 45 th and Oak Streets, Kansas City, MO. For museum information, phone 816.751.1ART (1278) or visit nelson-atkins.org.
Based in Berkeley, California, EnChroma makes cutting-edge lens technology and eyewear for color blindness. Established in 2010 by a Ph.D. glass scientist and a mathematician, EnChroma’s revolutionary glasses combine the latest in color perception neuroscience and lens innovation to improve the lives of people with color vision deficiency around the world. EnChroma received a SBIR grant from the National Institutes of Health (NIH) and earned the 2016 Tibbetts Award from the U.S. Small Business Administration in recognition of the firm’s innovative impact on the human experience through technology. EnChroma also received the 2017 Beacons of the Photonics Industry Award from Photonics Media. For more information call 510-497-0048 or visit EnChroma.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20191112005079/en/
CONTACT: Kent Streeb
Director of Public Relations and Partnerships
Manager, Media Relations and Video Production
The Nelson-Atkins Museum of Art
KEYWORD: CALIFORNIA MISSOURI UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: ARTS/MUSEUMS ENTERTAINMENT CONSUMER ELECTRONICS TECHNOLOGY PHOTOGRAPHY AUDIO/VIDEO HARDWARE
SOURCE: EnChroma, Inc.
Copyright Business Wire 2019.
PUB: 11/12/2019 08:00 AM/DISC: 11/12/2019 08:01 AM