Column: Fake baseball fans, and the ‘roar’ of the ‘crowd’
Random midsummer baseball moment: Chicago Cubs first baseman Victor Caratini knocks a sharp seventh-inning single to center off White Sox reliever Jimmy Lambert. As Caratini darts toward first, the crowd erupts in cheers.
Or, rather: The “crowd” erupts in “cheers.”
On this day, and on all coming days as the 2020 baseball season finally begins, there is — and will be — no crowd. The seats of storied Wrigley Field are empty, its fans scattered to the virus-era winds.
And the “cheers” — air quotes hanging heavy — are recorded snippets amplified from an electronic soundboard after being airlifted out of “MLB The Show,” a video game about, yes, Major League Baseball.
MLB has its reasons to deploy its version of a laugh track. First, a game without ambient sound feels dull — a ghostly incarnation of its usual self and something baseball can’t afford right now, particularly after the tone-deaf weeks of union-management acrimony that made the season even shorter than it might have been. Completely noiseless games would simply draw more attention to the fact that something’s not quite right.
Also, as some players have said, the “crowd” noise obscures the muted strategy chatter and prevents the opposing team from pilfering in-game intel — also not something MLB wants right now (cough-Astros-cough).
Over the past few days’ exhibition games, everyone’s been getting used to it. Announcers, many perched in booths over deserted ballparks listening to the reactions of crowds that aren’t there, are hashing through the notion.
“I wasn’t necessarily in favor of it, but after last night’s game, I’m now a proponent. It really does add at least a little atmosphere,” Pittsburgh Pirates announcer Greg Brown said this week. “I think that some crowd noise is especially important for the TV viewers and radio audiences.”
Reasonable enough. But what’s lost — for players and living, breathing fans alike — when the canned relieves the real?
One of baseball’s appeals — and, not incidentally, a branding strength even among those younger fans it so covets — is its perceived authenticity, its continuity as time-tested national pastime.
Sure, these days analytics rule the roost, video replays decide challenges and automated balls and strikes are looming. But those are, in essence, mechanical changes.
The fake-fan baseball universe of 2020 — well, that touches something more spiritual. It’s about the nature of experience itself — the value of the real and the emptiness of its synthetic counterpart, even if you’re only watching the game on TV.
What makes going to a live baseball game special? You’re there. You’re immersed. You can hear and see and smell and FEEL it. Same story, but to a lesser extent, when you’re watching on a screen. In both cases, you know that the players are real, their competition is genuine and the experience is really happening somewhere and being delivered to you.
Part of that implicit agreement involves the crowd. For fans are key to the story of baseball.
There is something kinetic, something intangibly sweet, about the live reaction from the stands to a big play. It both heightens the game and changes it. Energy is traded between players and fans. Together, it all forms a baseball recipe that’s more than its ingredients.
OK, you say. But the virus. And besides, we just want baseball.
Fair points. Trouble is, the crowd isn’t merely being eliminated. As in the old “Invasion of the Body Snatchers” movie, it’s being replaced with a nonreactive shadow duplicate of itself.
Recorded in years past to make a video game feel real, the sounds (about 75 of them in all) are themselves ghosts, phantoms from exciting moments that have already had their day. They come from crowds riled up by an entirely different event than the one you’re hearing or watching.
The connection between action and reaction is completely severed. The “aura” — as cultural critic Walter Benjamin wrote almost a century ago while considering “The Work of Art in the Age of Mechanical Reproduction” — is no more.
“You can’t replace 40,000 real people,” Cubs announcer Len Kasper said Sunday on Marquee Sports Network.
No SABRmetrics will measure this, but still: With fake excitement deployed day in and day out for who knows how long, how can the integrity of a very intimate game not be affected?
It’s easy, in baseball, to be an annoying purist, to say that every adjustment designed to modernize, to keep pace with the times, threatens the “integrity of the game.” Yes, baseball is inherently conservative. That’s part of its allure — and a big part of what’s held it back.
But in benefiting from its market-driven dedication to authenticity, doesn’t baseball take on the responsibility of being something real in a world that increasingly feels anything but?
Of course, the game itself is bound to the carefully polished mythology of the nation, which has its own challenges these days, some directly related to the reasons fake crowds must exist at all.
Still, in an era of abundant obfuscation — when jeans are pre-ripped to look like you’ve lived in them for years, when you can erase your blemishes automatically on Zoom, when politicians call truth lies and lies truth — this is more reinforcement not to believe your own ears.
Necessary though they may be, fake-fan sounds are kind of the PEDs of audio. They’re intellectually dishonest. They’re artificial excitement, audio juicing, a constant reminder that something in the world isn’t quite right. Which, of course, is true.
In “Ballpark: Baseball in the American City,” Paul Goldberger explores the relationship between field and seats. “The exquisite garden of the baseball field without the structure around it,” he writes, “would be just a rural meadow, bereft not only of the spectators themselves but of the transformative energy they bring.”
The 2020 season will have none of that transformative energy, only its artificially flavored substitute.
And, as of Thursday, we’re tilting in that direction even more: Fox Sports now says that whenever it televises a game, it’ll add computer-generated fans to the stands — not to fool anyone, says vice president Brad Zager, but in the spirit of “creating a natural viewing experience.” These electronic “people” can even high five “each other” or do the wave. That’s certainly one way to increase baseball’s fan base.
But wait. That’s all easily forgotten, right? Mere details. Baseball’s finally back, and its fans (as opposed to its “fans”) can’t wait.
Just ask the Cleveland Indians, who exited Progressive Field smiling Monday night after an 11-7 exhibition victory over the Pirates. As players trotted toward the clubhouse, that feeling of a regular summer prevailed — complete with a volley of winning-team fireworks overhead.
Well, maybe fireworks. It sure sounded like them. Who really knows.
Ted Anthony, director of digital innovation for The Associated Press, has been writing about American culture since 1990. Follow him on Twitter at http://twitter.com/anthonyted