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Global Augmented Reality & Mixed Reality Market, Forecast to 2024 - Introduction of Low-cost Devices & Increasing Purchasing Power in Developing Countries Spurs Growth - ResearchAndMarkets.com

December 2, 2019

DUBLIN--(BUSINESS WIRE)--Dec 2, 2019--

The “Augmented Reality & Mixed Reality Market - Growth, Trends, and Forecast (2019 - 2024)” report has been added to ResearchAndMarkets.com’s offering.

The augmented reality & mixed reality market is valued at USD 2.06 billion in 2018, and is expected to reach USD 18.96 billion by 2024, registering a CAGR of 44.74%, over the forecast period 2019-2024.

The world is fully engrossed with the two technologies, Virtual Reality (VR) and Augmented Reality (AR). An incredible merger of these two has come into existence, which adds icing to the cake, which is an extended reality, known as mixed reality. It is a seamless intersection between Augmented Reality and Virtual Reality and combines the best of both virtual worlds.

Key Highlights

Market Trends

The Gaming Industry Expected to Hold the Majority Share

North America to Dominate the Market

Competitive Landscape

The global augmented reality and mixed reality market is moderately fragmented due to the presence of many players in the market contributing significantly towards the growth of the market. The vendors are working incessantly towards strategic partnerships and innovations to gain maximum market traction and increase their market size.

Key Topics Covered

1 INTRODUCTION

1.1 Study Deliverables

1.2 Study Assumptions

1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview

4.2 Introduction to Market Drivers and Restraints

4.3 Market Drivers

4.3.1 Growing High-end Consumer Electronics Market

4.3.2 Introduction of Low-cost Devices and the Increasing Purchasing Power in Developing Countries

4.4 Market Restraints

4.4.1 High Set-up Cost and the Unavailability of Battery Backups

4.5 Industry Value Chain Analysis

4.6 Industry Attractiveness - Porter’s Five Force Analysis

5 TECHNOLOGY SNAPSHOT

6 MARKET SEGMENTATION

6.1 By Component

6.1.1 Hardware

6.1.2 Software

6.2 By Deployment Model

6.2.1 Public Cloud

6.2.2 Private Cloud

6.2.3 Hybrid Cloud

6.3 By End-user Industry

6.3.1 Medical and Healthcare

6.3.2 Automotive

6.3.3 Aerospace & Defense

6.3.4 Gaming

6.3.5 Retail

6.3.6 Industrial

6.3.7 Other End User Industries

6.4 Geography

6.4.1 North America

6.4.2 Europe

6.4.3 Asia-Pacific

6.4.4 Latin America

6.4.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles

7.1.1 Magic Leap, Inc.

7.1.2 Acer, Inc.

7.1.3 Dell, Inc.

7.1.4 Microsoft Corporation

7.1.5 Samsung Electronics

7.1.6 Lenovo Group Limited

7.1.7 H.P. Company

7.1.8 Asus Tek Computer, Inc.

7.1.9 Zappar

8 INVESTMENT OPPORTUNITIES

9 MARKET OPPORTUNITIES AND FUTURE TRENDS

For more information about this report visit https://www.researchandmarkets.com/r/dfv9nv

View source version on businesswire.com:https://www.businesswire.com/news/home/20191202005872/en/

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KEYWORD:

INDUSTRY KEYWORD: HARDWARE ELECTRONIC GAMES TECHNOLOGY ENTERTAINMENT SOFTWARE

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 12/02/2019 02:18 PM/DISC: 12/02/2019 02:18 PM

http://www.businesswire.com/news/home/20191202005872/en