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Idaho Small Business Development Center names Ann Swanson of Pocatello State Star

September 30, 2016 GMT

POCATELLO - Each year an exceptional member of the Idaho Small Business Development Center (SBDC) is chosen to be honored as the State Star at the annual America’s Small Business Development Center conference. This year, Ann Swanson, SBDC Regional Director, was recognized for outstanding commitment to small business owners and entrepreneurs in southeast Idaho. Over the last year, Swanson helped small businesses create one hundred forty new jobs, tap into close to three million dollars in capital, increase sales by almost four million dollars and assisted eight businesses in opening their doors. She has produced the annual Women’s Business Symposium in Pocatello since 2012 and also teaches the capstone course in the College of Business at Idaho State University.

Swanson grew up in Pocatello and since her return in 2006 her career has included being the marketing director at Portneuf Medical Center and marketing director at the College of Business. She helps businesses leverage tools such as business plans, marketing audits, web sites, e-newsletters and social media to create better relationships with their customers. She is also fluent in Spanish and offers business consulting in Spanish.

Swanson joined the Idaho SBDC in 2011 and was selected as the Regional Director in 2015. She has two Master’s Degrees from the University of Southern California and training in using the Business Model Canvas. She was a Fulbright Scholar and spent a year in Barcelona.

The Southeast Region SBDC is hosted by Idaho State University where students interact with Idaho SBDC clients for class projects. The office serves businesses in Bingham, Power, Bannock, Caribou, Oneida, Franklin and Bear Lake counties with confidential, no-cost consulting and affordable trainings. Yearly statistical analysis by a third party researcher shows that Idaho SBDC clients consistently outperform the average Idaho small business.