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Lay’s new potato chip flavors: lobster roll, fried pickles, deep-dish pizza, crab and more

July 18, 2018 GMT

Lay’s new potato chip flavors: lobster roll, fried pickles, deep-dish pizza, crab and more

CLEVELAND, Ohio -- Ever had a craving for potato chips that taste like a lobster roll or deep dish pizza? Well, what a time to be alive. 

Lay’s revealed on Wednesday the flavors of its new “Tastes of America” line of chips. Each of the eight limited-time varieties represents a different part of the country: deep dish pizza (heartland and mid-america), lobster roll (northeast), fried pickles with ranch (midwest), cajun spice (gulf coast), pimento cheese (south), Thai sweet chili (Pacific northwest), chili con queso (southwest) and crab spice (Atlantic).

The new chip flavors are the most the brand has ever released at one time.

“Lay’s knows how significant local cuisine is to Americans,” said Lay’s director of marketing Sarah Guzman in a press release. “We couldn’t think of a better time of year to bring these flavors to our fans because between barbeques, food festivals and outdoor fun, summertime truly is the most flavorful time of year.”

If fried pickles with ranch or deep dish pizza make your mouth water, the good news is that you’ll be able to buy them starting July 30. The bad news? Since the company is making the flavors available only in the region where they originated, you’ll have to either travel to sample the others or order a variety pack online.

Lay’s also announced it is bringing back popular regional flavors from past years, including wavy west coast truffle fries out west), ketchup in the northeast, and wavy fried green tomato in the southeast.

The special chip flavors will be available until September 23.