Blue Apron Introduces “Blue York City” at the 11th Annual Food Network & Cooking Channel New York City Wine & Food Festival
NEW YORK--(BUSINESS WIRE)--Oct 12, 2018--Blue Apron (NYSE:APRN) is proud to introduce “Blue York City,” an immersive culinary experience that pays homage to the diverse culinary profiles of select New York City neighborhoods, at the Grand Tasting of the 11th Annual Food Network & Cooking Channel New York City Wine & Food Festival (NYCWFF) presented by Capital One.
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The “Blue York City” experience will include tastes of Blue Apron recipes that were inspired by three neighborhoods: Little Italy, Manhattan; St. Mark’s Place, Manhattan; and Sunset Park, Brooklyn. During their visit to “Blue York City,” festival attendees can also interact with chefs from the Blue Apron Culinary team, watch cooking demos, and enter a sweepstakes for a chance to win an exclusive cooking experience at the Blue Apron Test Kitchen in Williamsburg, Brooklyn.
“We created ‘Blue York City’ to celebrate the many flavors and foods that have inspired our culinary team as they craft Blue Apron recipes for home cooks across the country,” said Michelle Chiu, Vice President, Brand Experience, Blue Apron. “All of our brand activations center around a goal to build and deepen relationships with consumers. We are excited to meet with the thousands of attendees at the New York City Wine and Food Festival, who are as enthusiastic about food and wine as we are!”
“While at the New York City Wine and Food Festival, we are most excited to celebrate some of our favorite neighborhoods in New York alongside chefs and vendors whom we greatly admire,” said John Adler, Head of Culinary, Blue Apron. “While Blue Apron is a national company, New York is home to our culinary team and a city from where we draw so much inspiration!”
The Blue Apron recipes that will be featured at The Grand Tasting include:Fontina & Ricotta Calzones, inspired by Little Italy in Manhattan Pork & Chorizo Tacos, inspired by Sunset Park in Brooklyn Yuzu-ade, inspired by St. Mark’s Place in Manhattan
On the featured recipes, Adler said, “Each of the recipes we are featuring were developed in partnership with our amazing suppliers, such as the custom-made lean chorizo from Syracuse Sausage and the pizza dough from CH Guenther in our calzones. These are just two of the many ingredients we have developed in collaboration with our network of suppliers so that we can deliver the best possible cooking experience to our customers every week.”
During the festival, the Blue Apron Culinary team will also participate in the Blue Moon Burger Bash hosted by Rachael Ray, featuring a delicious, uniquely crafted beef burger topped with a beer-infused cheese sauce, dijonnaise, pickled cucumbers and red onions on a toasted pretzel bun.
Tickets to the Grand Tasting and Burger Bash are still available and can be purchased by visiting https://nycwff.org/. 100% of the net proceeds benefit hunger-relief organizations No Kid Hungry® and Food Bank For New York City.
About Blue Apron Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.
About the Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One The Food Network & Cooking Channel New York City Wine & Food Festival presented by Capital One is hosted by and benefits the No Kid Hungry® campaign and Food Bank For New York City, with 100% of the Festival’s net proceeds helping fight hunger. The Festival has raised more than $11 million to date for these hunger-relief organizations. Southern Glazer’s Wine & Spirits is the exclusive provider of wine and spirits at the Festival. In September 2017, BizBash named the Festival the #3 Food & Restaurant Industry event in the United States for the fifth year in a row. More information on the Festival can be found at nycwff.org.
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Blue Apron Holdings, Inc.
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: ENTERTAINMENT PHILANTHROPY RETAIL FOOD/BEVERAGE EVENTS/CONCERTS OTHER PHILANTHROPY WINE & SPIRITS FUND RAISING
SOURCE: Blue Apron Holdings, Inc.
Copyright Business Wire 2018.
PUB: 10/12/2018 08:30 AM/DISC: 10/12/2018 08:30 AM