AP NEWS
Press release content from BusinessWire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from BusinessWire
Press release content from BusinessWire. The AP news staff was not involved in its creation.

Arcitell Poised to Disrupt Claddings Market with Revolutionary Residential Siding Product

February 1, 2019

SUGARCREEK, Ohio--(BUSINESS WIRE)--Feb 1, 2019--Arcitell, an American manufacturer of residential siding products, has announced today its innovative alternative to traditional claddings is coming to North America. Qora, a lightweight fiber reinforced polymer panel that authentically replicates traditional brick, stone and wood siding, is a new technology that integrates the latest in material science and product design to simplify the building process, deliver outstanding looks and performance, and provide an answer to the construction industry’s ongoing labor concerns. The revolutionary Qora will be available in the Southeastern US and Texas, delivering a first-of-its-kind solution to the market.

“Qora was born from the belief that Arcitell could produce a cladding product without trade-offs — and our persistence to not stop until that material existed. By creating this joint effort between Canton, Ohio-based Belcap, Inc., a member of the Belden family of holdings, and Milan, Italy-based Acell Industries, we plan to do just that,” says Jeff Adams, President and CEO.

Qora offers unmatched simplicity and workability for builders seeking an easier way to meet consumer demand for home elevations like brick, stone and cedar. The faces of Qora cladding use a proprietary process and employ the same oxide pigments, powders and ingredients to make clay brick, manufactured stone, and engineered cedar shingles. This is what gives Qora its indistinguishable aesthetic when compared to traditional source materials.

“Today’s builders and contractors need a product that simplifies the construction process without sacrificing beauty, performance or anything else their customers demand in a cladding product. Qora cladding delivers on each of those points,” says Ben Skoog, Vice President of Sales & Marketing.

Meet Qora during the International Builders Show in Las Vegas February 19-21, 2019.

For more information, please visit www.qoracladding.com and www.arcitell.com. For any other questions, email Ben Skoog, Vice President of Sales & Marketing at bskoog@arcitell.com.

To download high-resolution images, go to https://www.qoracladding.com/industry-updates.

About Arcitell

Arcitell, a joint venture between Canton, Ohio-based Belcap, Inc., a member of the Belden family of holdings, and Milan, Italy-based Acell Industries, produces innovative exterior panels and trim for commercial and residential exteriors. Arcitell anticipates full commercialization of Qora cladding in 2019.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190201005031/en/

CONTACT: Ben Skoog, Vice President Sales & Marketing

Arcitell, LLC

bskoog@arcitell.com

615-828-3535

KEYWORD: UNITED STATES NORTH AMERICA OHIO

INDUSTRY KEYWORD: MANUFACTURING CHEMICALS/PLASTICS OTHER MANUFACTURING ARCHITECTURE CONSTRUCTION & PROPERTY COMMERCIAL BUILDING & REAL ESTATE RESIDENTIAL BUILDING & REAL ESTATE

SOURCE: Arcitell, LLC

Copyright Business Wire 2019.

PUB: 02/01/2019 09:15 AM/DISC: 02/01/2019 09:15 AM

http://www.businesswire.com/news/home/20190201005031/en

All contents © copyright 2019 The Associated Press. All rights reserved.