WASHINGTON (AP) — The Latest on the Democratic party's rebranding effort after losing the 2016 election (all times local):

4:30 p.m.

Leaders in the Democratic Party are promising "A Better Deal" for American workers.

Their populist pitch is aimed at winning back the working-class voters they lost to President Donald Trump in November.

Democratic congressional leaders rolled out their new agenda with an event Monday outside Washington, in the small town of Berryville, Virginia. The setting is part of their effort to stake a claim to competing in rural and Republican-leaning areas.

Democrats acknowledge they failed to offer a compelling economic message during the 2016 election cycle. They unveiled proposals on jobs, prescription drug prices and more that they hope will resonate in the 2018 midterm elections and beyond.

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1:30 p.m.

House and Senate Democrats are offering a retooled message and populist agenda, promising to working Americans "someone has your back."

Democrats gathered at Rose Hill Park in Berryville, Virginia, to unveil their new slogan of "A Better Deal." They intentionally traveled outside the Beltway, and into the district of one of the GOP House members they hope to defeat next year, Barbara Comstock.

Sen. Chuck Schumer of New York said Monday, "American families deserve a better deal."

Joining him were House Democratic leader Nancy Pelosi and rank-and-file Democrats from the House and Senate.

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6:10 a.m.

Democratic leaders believe they lost to President Donald Trump partly because voters don't know what the party stands for. So they're trying to rebrand themselves with a new slogan and a populist new agenda as they look ahead to the 2018 midterms.

It's called "A Better Deal" and House and Senate Democratic leaders are rolling it out Monday afternoon in Berryville, Virginia. They're intentionally traveling outside the Beltway, and into the district of one of the GOP House members they hope to defeat next year, Barbara Comstock.

Senate Minority Leader Chuck Schumer of New York, House Minority Leader Nancy Pelosi of California, along with other top House and Senate Democrats, are making the presentation after months of internal debate.