Mardi Bra Event In Greenwich Kicks Off Donation Drive For Undies Project
GREENWICH — After collecting over 18,000 undergarments for the needy last year, the Undies Project is kicking off its first event of 2018 — a donation drive that is dubbed the Mardi Bra.
Bras can be donated at spots throughout town through Feb. 13.
To get into the spirit of the season, Susan Hanover Designer Jewelry will be hosting a pre-Valentine’s Day cheese and wine Mardi Bra reception from 4 to 9 p.m. Thursday at 89 Greenwich Ave. Twenty percent of the proceeds from purchases made between Feb. 1 and 4 will go to the Undies Project.
“Susan is a wonderful person,” said Laura Delaflor, co-founder of the Undies Project. “And on top of that, she is also a amazing jewelry designer with a big heart that wants to help those in need.”
“Being very new to Greenwich,” Hanover said Monday, “I wanted to find a way to connect with the local community.
“Our brand has affiliated itself with many charities and philanthropic causes,” she said. “After meeting (co-founders) Lucy (Langley) and Laura and hearing about the Undies Project, I was sold in two minutes. It was not simply the incredible need that they are fulfilling, but their selfless devotion, hard work, organizational skills and vision that struck a chord in me.”
Mardi Bra is the first Undies Project drive of the year. By the end of last year, the organization had collected 5,785 bras and 12,421 pairs of underwear — impacting the lives of more than 4,000 people.
The donations are sent to Clothes to Kids Fairfield County, Homeless Outreach Team, Homes with Hope, Inspirica, Kids in Crisis, Kids Kloset, Mothers for Others, Neighbor-to-Neighbor, Open Door Shelter, Pacific House, Person to Person, Project Return and YWCA Domestic Abuse Services, among others.
Throughout the two-week Mardi Bra drive, donations of the much-needed undergarments can be dropped off in bins at many retail and nonprofit locations in Greenwich and beyond, including the Aux Delices stores in Greenwich and Riverside, Curry & Kingston, Inside the Armoire, the YWCA, Susan Hanover Designs, and both Kaia Yoga locations in Pemberwick and Riverside.
“We are looking forward to working hard in 2018 to continue to help those less fortunate and relieve some of the burden to them of the cost of undergarments,” Langley said, “which for them is a necessity, not a luxury.”
The Mardi Bra event page on the Undies Project website at www.theundiesproject.org includes a list of drop-off locations in Stamford, Darien, Norwalk and Westport as well.
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