Whole Foods Market Announces the Release of ‘The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes,’ Co-Authored by CEO John Mackey
AUSTIN, Texas--(BUSINESS WIRE)--Oct 30, 2018--Today, Whole Foods Market announced the release of co-founder and CEO John Mackey’s new book, The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes (Grand Central Life & Style, October 30, 2018). In keeping with the philosophy of Mackey’s previous book, The Whole Foods Diet, the new cookbook equips readers with the recipes, knowledge, skills, and confidence needed to create nutritious and delicious meals using whole, plant-based ingredients.
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The Whole Foods Cookbook: 120 Delicious and Healthy Plant-Centered Recipes (Photo: Business Wire)
“One of the healthiest lifestyle choices you can make is to cook your own food,” said John Mackey, co-founder and CEO, Whole Foods Market. “The recipes in this book are meant to educate and inspire readers to embrace the health benefits of a nutrient-rich, plant-centered lifestyle and to enjoy delicious and simple meals in the process.”
Broken into two parts, The Whole Foods Cookbook begins with guidance from Mackey and co-authors Dr. Alona Pulde and Dr. Matthew Lederman – featured in the acclaimed documentary Forks Over Knives – about the health benefits of the diet and the purpose behind the many foundational techniques that give readers confidence in the kitchen, including cooking methods that maximize flavor without using refined ingredients. The book includes short cuts for family meals, tips on entertaining for a foodie crowd, and simple kitchen hacks to develop sweet and savory flavors without animal fats. The remainder of the book makes meal planning and snacking simple with culinary advice and over 120 delicious recipes developed by Chad Sarno and Derek Sarno, the brothers behind Wicked Healthy and The Wicked Healthy Cookbook. Each recipe features alternative protein options and simple step-by-step guidelines around steaming, roasting and sautéing without the use of oil.
“Our curated selection of carefully crafted recipes offers readers the guidance needed to seamlessly integrate plant-focused meals into their diets and prioritize eating whole, unprocessed foods,” said Chad Sarno, co-founder, Wicked Healthy. “In the midst of our busy lives, the last thing most of us need is an overly complicated diet. It’s all about balance, having fun in the kitchen, and making real food that’s delicious and healthy.”
To celebrate the launch of the cookbook, beginning tomorrow through Nov. 6, The Whole Foods Cookbook will be a featured Prime member deal at a promotional retail price of $15.99 and savings of $4. All sales proceeds will benefit the Whole Foods Market foundations, including the Whole Kids Foundation, the Whole Cities Foundation and the Whole Planet Foundation.
Additionally, the following recipes that are featured in the book will be available on the hot bars and salad bars at Whole Foods Market Stores across the country, rotating throughout November and December: The Vibrant Veggie Gado salad; Pesto Linguine with Lots of Greens; Roasted Eggplant with Cashew Cheese; Brussels Sprouts with Balsamic Glazed Onions; Indian Chickpeas; Roasted Spiced Cauliflower; Saag and Tofu Paneer and Kitchari with Warm Spices.
About the Authors:
John Mackey is co-founder and CEO of Whole Foods Market. He has devoted his life to selling natural foods and to building a better business model. Alona Pulde, MD, and Matthew Lederman, MD, are both physicians who specialize in nutrition and lifestyle medicine. They were also featured in the film Forks Over Knives and co‐authored the New York Times bestseller Forks Over Knives Plan, Forks Over Knives Family, and Keep It Simple, Keep It Whole. Drs. Pulde and Lederman joined Whole Foods Market in 2010 where they serve as health and wellness medical experts. Chad Sarno and Derek Sarno are co-founders of Wicked Healthy. Chad Sarno is vice president of culinary at Good Catch Foods and Derek Sarno is executive chef and director of plant-based innovations for Tesco and co-founder of Good Catch Foods. They are the authors of The Wicked Healthy Cookbook.
About Whole Foods Market:
For 39 years, Whole Foods Market has been the world’s leading natural and organic foods retailer. As the first national certified organic grocer, Whole Foods Market has over 470 stores in the United States, Canada and United Kingdom. To learn more about Whole Foods Market, please visit media.wfm.com.
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CONTACT: Whole Foods Market
Robin Rehfield Kelly
KEYWORD: UNITED STATES NORTH AMERICA TEXAS
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SOURCE: Whole Foods Market
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PUB: 10/30/2018 08:00 AM/DISC: 10/30/2018 08:01 AM