WebPurify Says AI Helping Hand for Image Moderation, but Human Intervention is Needed
IRVINE, Calif.--(BUSINESS WIRE)--Jan 22, 2019--Artificial intelligence (AI) plays a key role automating the technological world, but often this technology comes up short when moderating user-generated content. Content-moderation industry leader WebPurify says AI and live moderation combined offer a faster, more cost-effective and reliable way to moderate user-generated content and keep brands protected.
WebPurify and its co-founder, Joshua Buxbaum, discuss the growing complexity in enterprise image moderation and the current limitations of machine-based learning for managing branded content in their image moderation blog available at https://www.webpurify.com/blog/image-moderation-how-to-work-through-the-gray-areas/.
Need for Human Intervention
“There’s so much media hype about smart tech, but the need for human intervention shouldn’t come as a surprise for anyone tasked with managing branded content on a large scale,” says Buxbaum.
He points out that at WebPurify, they’ve relied on a hybrid system of AI and live moderation, by people, to scrub user-generated content (UGC) for hundreds of companies and organizations over the last ten years.
Buxbaum is quick to remind us that AI is a computer and for the foreseeable future AI only works in numbers and probabilities.
Every Image Needs a Moderator
“For image moderation, AI acts as a filter, but not a complete solution,” he adds. “Many of our clients come to us after trying AI alone and being unsatisfied with the results.”
In WebPurify’s latest post, “ Image Moderation: How to Work Through the Gray Areas,” Buxbaum discusses essential topics critical to brand managers, product managers, app developers or anyone responsible for managing UGC:
– Tips for successful image moderation
– Challenge of balancing content with branding
– How AI really works
– Why details matter
– What’s next for image moderation
Image Moderation Not a PR Issue, It’s Bottom-line Business
Buxbaum says image moderation must be a line item in the budget and not an afterthought.
“We often see ad agencies and companies try to add moderation at the last minute on social media campaigns which have been blowing up for years because of a lack of moderation. They could succeed if moderation was worked into them instead of being an afterthought.”
Read WebPurify’s image moderation blog at https://www.webpurify.com/blog/ to protect your brand and keep up with the latest in content moderation.
WebPurify is a privately held company specializing in profanity filtering and image and video moderation services. Our robust solutions for brand protection and regulation of user-generated content cover the gamut of enterprise-level and low-cost packages. Developers, brand and product managers at every level—from individual bloggers to Fortune 500 companies—trust WebPurify for all of their profanity, image and video moderation needs. For more information, visit WebPurify.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190122005023/en/
CONTACT: Renee´ Hewitt
Hewitt PR for WebPurify
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