QDOBA Mexican Eats® Tests Impossible™ in Select Michigan Locations
SAN DIEGO--(BUSINESS WIRE)--Feb 12, 2019--QDOBA Mexican Eats®, a leading national Mexican fast-casual chain, is testing Impossible™ at select restaurants in Michigan. Unlike anything diners can get anywhere else, QDOBA’s version of this plant-based protein is seasoned in-restaurant with a blend of tomatoes, garlic, smoked chiles and paprika, all mixed with diced red onions. The result is a product that is savory, slightly smoky and delicious.
“Launching this test is an exciting milestone for QDOBA as we experiment with options for our customers’ evolving dietary preferences, especially for those looking for a meatless option,” said Jill Adams, Senior Vice President of Marketing for QDOBA. “Our culinary team used Impossible as a starting point and added their own flavorful twist to create a product that guests can only get at QDOBA.”
Starting now, guests at select QDOBA restaurants in Michigan can create their own meal with Impossible for a limited time only. Diners will also have the option to order two signature QDOBA entrées made with Impossible:
“Impossible tastes and cooks like beef, but is made of plants. Mixed with the seasoning and ingredients made in-house at QDOBA, the team has created a really delicious option,” said David Lee, Chief Operating Officer and Chief Financial Officer of Impossible Foods Inc. “With 60 percent of U.S. consumers trying to cut back on meat-based products, we know QDOBA’s unique take on our popular plant-based protein will be a huge success in the Michigan market.”
Guests interested in trying QDOBA’s version of Impossible can visit participating restaurants throughout Detroit Metro, Flint, Lansing and Traverse City.
About QDOBA Mexican Eats ®
QDOBA Mexican Eats, the second largest fast-casual Mexican food brand in the U.S., has more than 750 restaurants located across the U.S. and in Canada. Committed to using quality, freshly-prepared ingredients, the brand makes a range of menu items in its restaurants’ kitchens daily. Guests are encouraged to experience QDOBA’s delicious flavors by enjoying one of the brand’s signature entrées or by customizing their burritos, tacos, burrito bowls, salads, quesadillas, nachos and tortilla soup to fit their personal tastes. Discover more at www.QDOBA.com or on the QDOBA app, which is available for download on the iTunes App Store or Google Play. Fans can also connect with QDOBA on Facebook, Twitter, Instagram, and YouTube.
About Impossible Foods
Based in California’s Silicon Valley, Impossible Foods makes delicious, nutritious meat and dairy products directly from plants — with a much smaller environmental footprint than meat from animals. The privately held company was founded in 2011 by Patrick O. Brown, M.D., Ph.D., a Professor Emeritus at Stanford University and a former Howard Hughes Medical Institute investigator. Investors include Khosla Ventures, Bill Gates, Google Ventures, Horizons Ventures, UBS, Viking Global Investors, Temasek, Sailing Capital, and Open Philanthropy Project.
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CONTACT: Media Contact:
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KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA MICHIGAN
INDUSTRY KEYWORD: RESTAURANT/BAR RETAIL FOOD/BEVERAGE CONSUMER FAMILY
SOURCE: QDOBA Mexican Eats
Copyright Business Wire 2019.
PUB: 02/12/2019 01:58 PM/DISC: 02/12/2019 01:58 PM