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Press release content from Business Wire. The AP news staff was not involved in its creation.

Global Digital Transformation in Paints and Coatings, 2019 Report - ResearchAndMarkets.com

December 18, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Dec 18, 2019--

The “Global Digital Transformation in Paints and Coatings, 2019” report has been added to ResearchAndMarkets.com’s offering.

This report tracks the industry’s transformation and seeks to identify future opportunities that might exist for further use of digital tech. Data monetisation, in particular, will transform the coatings industry in the next 10 years.

Successful companies will sell not just tins of paint, but also the attributes of the paint (protection, colour, etc.) as a service. In making this transformation, coatings companies will also identify entirely new potential customers, who could benefit from the data being generated.

Investment in digital technologies is currently booming across all industries, and the chemicals sector is no exception. In this March 2018 report, Impact of Digitisation on the Chemical Industry, coating formulators were identified as the most likely to have a digital strategy.

However, they put it to use in only a limited number of digital domains. Since then, the use of digital technology by coatings companies has accelerated. Leading coating formulators now have digital initiatives across all domains. The role of digital leadership, especially chief digital officers, is poised to explode through 2019 and 2020.

The global coatings industry consists of a small number of large global participants and a very large number of smaller companies. The top 10 companies collectively represent 53% of the global coatings market. 8 of these 10 companies are pure coatings companies. The way in which digital technology will affect these companies will, therefore, be strongly influenced by the specific requirements of the coatings industry.

The findings in this report will be presented using the same 7 domains identified in the previous study.

These domains are as follows:

In summary, this study will explore:

Key Topics Covered:

1. Executive Summary

2. Introduction

3. Digital Transformation in Paints and Coatings

4. Conclusions

5. Growth Opportunities and Companies to Action

6. The Last Word

7. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/sphcr

View source version on businesswire.com:https://www.businesswire.com/news/home/20191218005413/en/

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SOURCE: Research and Markets

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