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Pepsi® Bets On Zero In 2020

January 16, 2020 GMT
New matte black Pepsi Zero Sugar can
New matte black Pepsi Zero Sugar can

PURCHASE, N.Y., Jan. 15, 2020 /PRNewswire/ -- Pepsi Zero Sugar was one of the fastest growing soda brands in the U.S. in 20191 and it is primed for an even bigger year in 2020 with a new look and new attitude. Rolling out now, the newly-designed can with a matte black finish and a distinctive black tab houses the same refreshing, crisp taste of Pepsi that people love, without the sugar. To celebrate this, during Super Bowl LIV, Pepsi will give everyone in America free Pepsi Zero Sugar if the game ends in zero.

“At Pepsi, we are always looking for new ways to meet the evolving preferences of our consumers, and we know that people increasingly are looking for sugar-free options,” said Todd Kaplan, Vice President, Marketing, Pepsi. “We’ve learned that once people discover the great taste of Pepsi Zero Sugar, they can’t get enough of it and keep going back for more. So we are going “all in” on Pepsi Zero Sugar this year and have created a bold, unapologetic new look to match its great taste, with a new matte black can and a black tab that will stand out anywhere.”

HERE ARE A NUMBER OF WAYS PEPSI IS BETTING ON ZERO in 2020:

To stay updated on the latest news around Pepsi Zero Sugar and even more of the brand’s Super Bowl LIV plans, fans can follow Pepsi on Instagram, Facebook and Twitter ( @Pepsi ).

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

1 Source IRI: CSD Line Extensions above $100MM in sales, Dollar Sales % Change 2019 vs 2018

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SOURCE PepsiCo