daVinci’s Dudes Go Shopping Study Reveals Men’s Shopping Habits for the 2020 Sports Season
CHICAGO--(BUSINESS WIRE)--Jan 28, 2020--
A sports media tsunami and the return of seasonal outdoor quests have many men itching to restock their provisions. That’s why daVinci Payments conducted a double-header national examination, to track down how men make purchase decisions and the incentives that spur them to buy and drive loyalty.
The outcome from two national studies have been amalgamated to reveal:
“Men’s price sensitivity and preference for rebates provides a significant opportunity to attract them with best in market price offers. When their rebate reward is instantly delivered to their phone with a relevant offer attached, they say they will spend it back where the original purchase was made and it makes them more loyal,” said Rodney Mason, daVinci Payments’ Chief Revenue Officer. “As brands fight to foster loyalty among male shoppers, ongoing surprise offers and value rewards to encourage future spending will be key.”
Aligning with current eco-friendly and cost-saving trends, men are also moving toward consignment and resale purchases more than ever before. More than 50 percent of respondents either frequently or regularly purchase used products or take advantage of rental sites.
For more details, you can see the full study here: https://www.davincipayments.com/research-studies/.
About daVinci Payments
daVinci Payments is leading the payments movement to greater value through high-impact brand connections at the intersection of the payment. daVinci optimizes corporate-funded payments to businesses, their customers, employees, contractors, participants and channel partners through virtual, digital and physical card payments in 160+ countries, 17 languages and 10 currencies. www.davincipayments.com. daVinci is owned by Syncapay, a holding company investing in the new frontier of payments.
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CONTACT: Julia Carder
KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS
INDUSTRY KEYWORD: OTHER RETAIL MEN MARKETING ADVERTISING COMMUNICATIONS ONLINE RETAIL CONSUMER RETAIL
SOURCE: daVinci Payments
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PUB: 01/28/2020 09:00 AM/DISC: 01/28/2020 09:01 AM