Noem says anti-meth campaign is leading people to get help

December 19, 2019 GMT

SIOUX FALLS, S.D. (AP) — Gov. Kristi Noem said Thursday the state’s anti-meth campaign is doing more than just getting people talking about the drug. It’s led to some people seeking treatment.

The Republican governor said 87 people have called meth addiction hotlines and 15 have been referred for treatment since the campaign was launched a month ago.

The campaign drew national attention and some mockery for a tagline that said “Meth: We’re on it.” Noem stood strongly behind the campaign, which is costing nearly $1.4 million.

Noem said the campaign got a lot of people talking.

“We’re certainly grateful that those folks are reaching out for help,” she said.

South Dakota law enforcement made over 3,600 arrests for meth last year.