Twilio SendGrid Fourth Annual Global Email Benchmark and Engagement Study Reveals Shift in Brand Sending Patterns and Changing Consumer Preferences
SAN FRANCISCO--(BUSINESS WIRE)--Dec 17, 2019--
Twilio (NYSE: TWLO), the leading cloud communications platform, today announced the results of the fourth annual Twilio SendGrid Email Benchmark and Engagement Study conducted to analyze the email sending patterns of brands and the engagement preferences of consumer recipients. The study includes recommendations for how senders can improve their email programs by carefully considering the critical elements that impact a recipient’s decision to open a message and click on the embedded links.
The study analyzed sending and engagement data from more than 80,000 global Twilio SendGrid customers who send more than 60 billion emails each month. Twilio SendGrid also performed entirely new research for this year’s study, which included both a qualitative ethnographic study of 40 participants from the United States and the United Kingdom, and a quantitative online survey of 1,600 participants from the US and the UK.
“As reflected in Twilio’s research published earlier this year, despite the prevalence and proliferation of new social channels, email and text messages remain the essential channels for brands to engage and connect with their customers,” said Len Shneyder, vice president of Industry Relations for Twilio SendGrid. “The expanded 2019 Email Engagement Study paints a more complete picture of how and why recipients engage with the email they receive, providing the insight brands need to properly resource, scale and refine their email campaigns in order to retain, engage and grow their businesses.”
Based on the report’s findings about effective email campaigns that drive engagement and growth, Twilio SendGrid recommends that brands:
Millions of developers around the world have used Twilio to unlock the magic of communications to improve any human experience. Twilio has democratized communications channels like voice, text, chat, video and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications. By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.
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CONTACT: David Friedman
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