Eaze Releases 2018 Data Report on California Cannabis Trends
SAN FRANCISCO--(BUSINESS WIRE)--Jan 23, 2019--Eaze, a cannabis marketplace, today released its fourth annual Eaze Insights: 2018 State of Cannabis data report, a comprehensive overview of consumer trends driving the cannabis industry year over year. The report draws insights from the consumer behavior of more than 450,000 Eaze consumers and over 4,000 survey respondents across the state of California.
This latest report in the Eaze Insights series reveals that the cannabis customer base is growing and diversifying, demonstrating a rise in popularity across all adult groups, regardless of gender or age. Consumers are also turning to cannabis to curb unhealthy habits. A majority of participants surveyed stated cannabis as a reason for reducing their alcohol and tobacco consumption, and cannabis reduced or eliminated participants’ need for over-the-counter and prescription pain medication.
Key findings from the report include:
“The 2018 State of Cannabis report shows continued acceptance and de-stigmatization of cannabis across legal age groups - along with continued enthusiasm for new products,” said Jim Patterson, CEO of Eaze. “Promoting wellness is a top priority for our company, so we’re excited to see how consumers are using cannabis as a part of their daily routines.”
Other insights from the report include different ways consumers are choosing to consume cannabis, an increase in first-time buyers, the most popular holidays to buy cannabis, and a comparison of buying patterns between consumers in Northern and Southern California. The full report can be found here.
Eaze, a cannabis marketplace, connects adult consumers with licensed dispensaries and products. We are on a mission to enhance safe access to legal cannabis, educate people about cannabis as a tool for wellness, and drive smart cannabis policies. Learn more at www.eaze.com.
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Sheena Shiravi, 415-938-4653
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: HEALTH ALTERNATIVE MEDICINE FITNESS & NUTRITION RETAIL OTHER RETAIL GENERAL HEALTH
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PUB: 01/23/2019 09:00 AM/DISC: 01/23/2019 09:01 AM