Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Leveraging Marketing Mix Optimization to Enhance Customer Visibility for a Leading Soft Drink Manufacturer | Quantzig

November 27, 2019 GMT

LONDON--(BUSINESS WIRE)--Nov 27, 2019--

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems announces the completion of their recent success story that highlights how they helped a soft drink manufacturing company to enhance customer visibility using marketing mix optimization.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191127005403/en/

Is your current marketing mix model performing the way you intended it to? Request a FREE proposal to learn why you should leverage marketing mix optimization to drive profitable outcomes.

Bridging the narrowing gap between sales and business outcomes, we bring innovative marketing mix optimization solutions to the market to help our clients scale their operations and improve business performance.

Quantzig’s Marketing Mix Optimization Engagement Overview

Business Challenge

Solution Offered


The client- a leading soft drink manufacturer with retail outlets spread across the globe, wanted to align themselves with the strategic business planning process to increase profit and improve shareholder value.

We adopted a well-rounded approach to marketing mix optimization to help them effectively distribute their marketing budget across media platforms to increase customer visibility.


The use of a marketing mix optimization strategy helped the client to drive incremental sales by improving conversions & identifying media channels for enhancing brand appeal and ROI.


According to the marketing analytics experts at Quantzig,“Our marketing mix optimization solutions leverage multivariate regressions on marketing and time-series data to estimate the impact of various marketing tactics on sales and the overall business outcomes.”

Marketing mix optimization helps businesses to identify the perfect marketing mix and deploy suitable models to drive profitability through tailored marketing. Talk to our analytics experts for more insights.

Marketing tactics can make or break the success of your marketing campaigns. Having said that businesses must identify the right marketing mix that can help drive positive outcomes and better conversions. With a similar intention, a leading soft drink manufacturer approached Quanztig to leverage its expertise to identify the right marketing mix to align itself with the strategic business planning process. Additionally, the client was facing challenges in allocating the future spend for enhancing market attractiveness. As a result, they wanted to optimize their spend on marketing and gauge the impact of their advertising on the overall sales revenue.

Request for more information ( http://bit.ly/2DiqVkR ) to gain access to the latest analytics case studies, white papers, and reports in your industry!

Marketing Mix Optimization Engagement Outcome

  • Improved conversion rate
  • Identified effective media channels
  • Allocated marketing budgets across platforms
  • Wonder how you can build the most effective marketing mix model? We can help you get started. Schedule a FREE solution demoto get a glimpse of our capabilities.

Read the complete success story for comprehensive insights: http://bit.ly/33rgzti

About Quantzig

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal

View source version on businesswire.com:https://www.businesswire.com/news/home/20191127005403/en/

CONTACT: Quantzig

Anirban Choudhury

Marketing Manager

US: +1 630 538 7144

UK: +44 208 629 1455




SOURCE: Quantzig

Copyright Business Wire 2019.

PUB: 11/27/2019 09:30 AM/DISC: 11/27/2019 09:30 AM