AP NEWS
Click to copy
Press release content from BusinessWire. The AP news staff was not involved in its creation.
Click to copy
PRESS RELEASE: Paid content from BusinessWire
Press release content from BusinessWire. The AP news staff was not involved in its creation.

Global Outdoor Advertising Market 2019-2023 with Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer Dominating - ResearchAndMarkets.com

December 14, 2018

DUBLIN--(BUSINESS WIRE)--Dec 14, 2018--The “Global Outdoor Advertising Market 2019-2023” report has been added to ResearchAndMarkets.com’s offering.

The global outdoor advertising market will register a CAGR of almost 4% by 2023.

The use of analytics to increase ads effectiveness is identified as one of the key trends that will gain traction in the market during the forecast period. Advertisers and marketers are implementing data analytics to analyze and track the engagement of the audience with outdoor ads.

Market Overview

Growing penetration of LED mobile billboards

The installation of LED screens enables enterprises to draw the attention of their target demography. These devices are used to broadcast ads covering various places such as sports events, schools, and conventions, which boosts the chances of visibility increase the popularity of outdoor advertising.

Growing digital ads on mobile

The growing demand for digital ads on mobile is resulting in an increased investment in the mobile advertisement.

Completive landscape

The market appears to be fragmented with the presence of many companies. Factors such as the use of analytics to increase ads effectiveness and growing penetration of LED mobile billboards, will provide considerable growth opportunities to outdoor advertising market vendors.

Clear Channel Outdoor, JC Decaux, Lamar Advertising, OUTFRONT Media, and Strer are some of the major companies covered in this report.

Key Topics Covered:

Part 01: Executive Summary

Part 02: Scope Of The Report

Part 03: Market Landscape

Part 04: Market Sizing

Part 05: Five Forces Analysis

Part 06: Market Segmentation By Type

Part 07: Customer Landscape

Part 08: Market Segmentation By Platform

Part 09: Geographic Landscape

Part 10: Decision Framework

Part 11: Drivers And Challenges

Part 12: Market Trends

Part 13: Vendor Landscape

Part 14: Vendor Analysis

For more information about this report visit https://www.researchandmarkets.com/research/wzwc7z/global_outdoor?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181214005350/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

Related Topics:Outdoor Advertising

KEYWORD:

INDUSTRY KEYWORD: COMMUNICATIONS ADVERTISING

SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 12/14/2018 11:27 AM/DISC: 12/14/2018 11:26 AM

http://www.businesswire.com/news/home/20181214005350/en

All contents © copyright 2019 The Associated Press. All rights reserved.