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Amazon Invested $15 Billion and Launched 225 New Tools and Services in 2019 to Help Worldwide Third-Party Sellers – Mostly Small and Medium-Sized Businesses – Grow and Thrive

February 4, 2020 GMT

SEATTLE--(BUSINESS WIRE)--Feb 4, 2020--

Amazon (NASDAQ: AMZN) today announced it launched more than 225 tools and services in 2019 to help third-party sellers – mostly small and medium-sized businesses (SMBs) – succeed in its stores. The new tools and services were part of a more than $15 billion global investment in third-party seller success last year. As a result, American SMBs selling in Amazon’s stores had a record-breaking year, with more than 15,000 businesses surpassing $1 million in sales and nearly 25,000 surpassing $500,000 in sales in 2019. Worldwide, nearly 225,000 SMBs surpassed $100,000 in sales in Amazon’s stores in 2019, up from nearly 200,000 in 2018, and more than 140,000 in 2017.

Amazon also invested billions of dollars in Prime Free One-Day Delivery last year. Driven by Prime Free One-Day Delivery, this was the largest one-year investment Amazon has ever made in Fulfillment by Amazon (FBA). As a result, third-party sellers sold more than 700 million items in Amazon’s U.S. store that shipped with Prime Free One-Day Delivery or faster in 2019.

“More than half of the items sold in Amazon’s stores are from small and medium-sized businesses, so our success is deeply tied to their success,” said Nicholas Denissen, VP of Small Business at Amazon. “In many ways our store is a large collection of small businesses, and we love partnering with them to delight customers. With the investments we’re making, we are giving small businesses around the globe powerful tools and technology to help them reach hundreds of millions of customers and build successful brands.”

Tools such as Target Inventory Levels, Inventory Performance Index, and the Inventory Performance Dashboard help sellers leverage Prime Free One-Day Delivery and reach more customers with their products. Additionally, Amazon launched many free tools within the Seller Central portal in 2019 to help sellers gain richer insights, protect their brands, grow their sales, and delight customers.

Top tools and services launched in 2019 include:

“In a recent survey of small and medium-sized businesses in the U.S., we found that 90% trust Amazon and SMBs selling in Amazon’s stores are over two times more likely to see rapid sales and hiring growth than those who don’t,” said Shari Lava, Research Director, Small and Medium Business at IDC. “Strategic partners, like Amazon, can be invaluable to smaller firms looking to grow their online sales and the new growth figures Amazon released today certainly suggest this.”

Additional small and medium-sized business highlights include:

Amazon spends billions of dollars every year to help small and medium-sized businesses around the globe succeed in its online stores. In addition to infrastructure, personnel, tools and services, investments go towards programs such as Amazon Handmade, Amazon Launchpad, Amazon Business, Fulfillment by Amazon, Amazon Global Selling, Merch by Amazon, and Amazon Lending.

To learn more about the millions of small and medium-sized businesses growing with Amazon, visit: aboutamazon.com/supporting-small-businesses. Learn more about new tools and services, here: https://services.amazon.com/brand-benefits/top-ten.html.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

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CONTACT: Amazon.com, Inc.

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