DALLAS (AP) _ Oscar de la Renta ended up wearing a pie Wednesday when he came here to show off ``Oscar,'' his new, lower-priced women's collection.

An anti-fur activist yelling ``Fur! Shame!'' shoved a whipped-cream pie into the designer's face during a charity fashion show at a Neiman Marcus store.

Police said Kelly Nichols, a 28-year-old member of People for the Ethical Treatment of Animals, hid the pie in a shopping bag before hitting de la Renta with it.

Ms. Nichols was arrested and charged with misdemeanor assault, carrying a penalty of up to one year in jail and a $2,000 fine, police said.

De la Renta said he makes a line of furs that Neiman Marcus sells, but he makes a point of not using furs from endangered species.

Michael McGraw, a spokesman with PETA in Norfolk, Va. said that although de la Renta is a PETA target, Ms. Nichols acted independently of the animal-rights group.

The designer appeared to take it in stride. He changed suit coats and returned to a standing ovation, joking: ``I didn't like the taste of the cake.''