Shoppers Have a Need for Speed – Not Just Free Shipping – This Holiday Season
AUSTIN, Texas--(BUSINESS WIRE)--Oct 30, 2019--
Retailers must compete on speed as well as cost when it comes to delivering holiday gifts this year, according to the third annual survey conducted by Austin-based Convey. The new report , entitled ’ Last Mile Delivery Wars: How To Keep Retail Promises and Win with Reliability ’ also found that the potential for package theft is a top concern, second only to late delivery, for the 94.9% of consumers who plan to shop online this season.
The survey of more than 2,500 US consumers identifies the trends and themes that will define the online shopping experience this holiday and beyond. Key findings include:
Shoppers Want Fast & Free Shipping
The fast, free shipping enjoyed by an estimated 100 million subscribers to Amazon’s Prime service is setting a high bar for the retail industry as a whole. The study found there is a strong Amazon effect when it comes to shipping this holiday, with twice as many consumers saying speed is a critical factor this year versus last.
Porch Piracy Top of Mind
The rise in eCommerce has led to an increase in thieves that steal packages from shopper’s doorsteps or porches. These ‘porch pirates’ are keenly aware of the shopping holidays that spike deliveries, just like the rest of Americans.
Get Delivery Right or Lose Customers
The stakes are high for retailers to provide a memorable online shopping experience during the holiday boom. Although shipping and delivery mishaps may be unavoidable, transparency is essential in order to maintain a positive experience. Expectations for brands, not just carriers, to communicate delays is now universal.
“Our annual study is designed to illuminate key shipping trends that retailers can use to improve the overall brand experience,” said Kirsten Newbold-Knipp, Chief Growth Officer at Convey. “We confirmed that consumers want shipping to be both free and fast, and store pickup isn’t necessarily a replacement for direct delivery. Consumers also expect transparent communication about deliveries and are actively seeking ways to track and manage shipments. For brands that like to think they aren’t competing with Amazon, the data clearly suggests that shoppers think they are.”
With delivery expectations skyrocketing, brands cannot leave the critical last mile to chance. Convey’s Delivery Experience Management platform combines real-time visibility, post-purchase experiences, and advanced insights and analytics to create a solution uniquely capable of perfecting last mile delivery. Supply chain and customer experience leaders including Neiman Marcus, Jet.com and Eddie Bauer rely on Convey’s software and expertise to take action to ensure shoppers get their orders how and when they want, resulting in happier, loyal customers and a lower cost to serve. Founded in 2013, Convey is backed by Silverton Partners, Techstars Venture Group, RPM Ventures and based in Austin, Texas. Learn more about Convey at: www.getconvey.com.
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CONTACT: Renee Newby
KEYWORD: TEXAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: SUPPLY CHAIN MANAGEMENT ONLINE RETAIL RETAIL TECHNOLOGY SOFTWARE NETWORKS INTERNET
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