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2019 Success Case Study: Licious Meat & Seafood - 300% Rise in Revenues, and Six-Fold Growth in Daily Orders, in the 4 Years Since Its Inception - ResearchAndMarkets.com

November 19, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Nov 19, 2019--

The “Success Case Study: Licious Meat and Seafood” report has been added to ResearchAndMarkets.com’s offering.

Licious, a start-up that primarily sells meat and seafood products, has witnessed a 300% rise in revenues, and six-fold growth in daily orders, in the four years since its inception.

In 2015, Licious, a start-up based in Bengaluru, India, commenced online sales of products such as fresh and processed meat and fish, meat-based and fish-based pickles, soups, and spreads. The company aimed to develop a branded fresh chilled meat, fish, and seafood product in the Indian market, where these products are largely commoditized and sold through open markets and traditional butchers and fishmongers.

Key Highlights

  • Licious capitalized on the rising consumption of meat, fish, and seafood in India, despite the country being known for its very large base of vegetarians.
  • Adopting a farm-to-fork strategy, Licious maintains tight control over quality in its integrated supply chain, which appeals to a growing number of consumers who are willing to pay more for better-quality food and drink.
  • The convenience provided by Licious’ online retail model suits time-poor younger urban consumers, who often have to contend with unpleasant experiences when shopping for meat and seafood in wet markets or traditional butchers and fishmongers.
  • Food tech start-ups using product-first and customer-focused strategies backed by an advanced technological backbone can scale up their customer following faster and monetize strong consumer loyalty and word-of-mouth publicity.

Reasons to Buy

  • Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Topics Covered

Companies Mentioned

  • Licious
  • Gourmet Delight
  • ZappFresh
  • Tender Cuts
  • Brown Apron
  • Delybazar
  • EasyMeat
  • FreshToHome
  • Gourmet Delight
  • Hibachi
  • MeatRoot
  • Nandu’s Chicken

For more information about this report visit https://www.researchandmarkets.com/r/x1tboz

View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005739/en/

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KEYWORD:

INDUSTRY KEYWORD: FOOD/BEVERAGE RETAIL

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 11/19/2019 10:26 AM/DISC: 11/19/2019 10:26 AM

http://www.businesswire.com/news/home/20191119005739/en